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Growth Marketing Manager (Hybrid- Austin, TX)

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Growth Marketing Manager 


Job Overview

We are seeking a strategic and results-driven Growth Marketing Manager to lead the development and execution of marketing strategies that drive inbound demand, increase top-of-funnel lead generation, and improve conversion along the buyers journey. This role will focus on creating new campaigns, optimizing go-to-market strategies, and collaborating with cross-functional leaders to accelerate growth and maximize ROI. They will own and deliver on the Revenue Funnel Goals established for their product lines. The ideal candidate is a hands-on strategist with experience building and scaling marketing programs that convert awareness into qualified leads. You will play a critical role in shaping how our products are positioned, how we attract new audiences, and how we deliver measurable impact across the funnel.


Key Responsibilities

  • Inbound & Demand Generation Strategy: Design and execute multi-channel inbound marketing campaigns (content, SEO, paid, social, partnerships, etc.) that drive awareness and new top-of-funnel leads.
  • Conversion Optimization: Identify opportunities to increase engagement and conversion rates across campaigns, landing pages, and lead nurturing programs.
  • Go-to-Market Leadership: Partner with Product, Sales, and Customer Success leaders to design and launch effective go-to-market strategies for new and existing products.
  • Campaigns: Own the planning, execution, and performance tracking of innovative campaigns that create demand and accelerate lead flow.
  • Cross-Functional Collaboration: Serve as a growth partner to organizational leaders, aligning strategies with business goals and ensuring consistent messaging across all channels.
  • Data-Driven Insights: Leverage analytics and reporting to measure campaign performance, optimize spend, and refine strategies for continuous improvement.

Requirements

  • 5+ years of experience in growth marketing, demand generation, or related roles, with proven success driving inbound pipeline and conversion. 
  • Strong background in building go-to-market strategies and launching new products. 
  • Proficiency with inbound marketing tools and tactics, including SEO, SEM, marketing automation, and content-driven lead generation. 
  • Analytical mindset with experience leveraging data and insights to drive decision-making and improve performance. 
  • Exceptional communication and collaboration skills with experience partnering across Product, Sales, and Executive teams. 
  • Comfortable working in a fast-paced, growth-oriented environment with shifting priorities. 
  • Experience in SaaS, B2B technology, or related industries preferred. 

 

Excited about this role but don’t meet every single requirement?  Studies have shown that women and other marginalized groups are less likely to apply to jobs unless they meet every single qualification.  At Togetherwork we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways.  You may be just the right candidate for this or other roles.

 

Employee Referral Bonus

This position is eligible for a $1,000 employee referral

Access Referral Form Here

 

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