New

Marketing Campaign Manager, NGS

USA - Carlsbad, CA; USA - South San Francisco, CA

Twist Bioscience is seeking a Marketing Campaign Manager to support integrated marketing
campaigns for our Next-Generation Sequencing (NGS) business. This role will be responsible
for the development, execution, and optimization of multi-channel marketing campaigns
that drive awareness, demand, and adoption of Twist’s NGS products.
This position sits within the marketing organization and partners closely with regional
marketing, product marketing, digital marketing, and sales teams to bring cohesive
messaging to market. The ideal candidate is both strategic and execution-oriented,
comfortable working in a fast-paced, cross-functional environment, and excited about translating
complex scientific value into compelling customer-centric campaigns.


Key Responsibilities
Campaign Strategy & Execution
● Plan, execute, and optimize integrated marketing campaigns supporting Twist’s NGS
portfolio across the customer journey (awareness → consideration →
decision).
● Translate product positioning and value propositions into clear, compelling campaign messaging
tailored to target customer segments and regions.
● Own campaign timelines, workflows, and deliverables to ensure on-time, high-quality execution.

Cross-Functional Collaboration
● Partner with Product Marketing to align campaigns with product strategy, launches, and
positioning.
● Work closely with Regional Marketing teams to adapt and deploy campaigns globally while
respecting regional nuances.

● Collaborate with Digital Marketing to activate campaigns across key channels including web,
email, paid media, webinars, and social.
● Support Sales Enablement by ensuring campaigns generate relevant content, leads, and insights
for sales teams.

Content & Channel Activation
● Lead the development and deployment of campaign assets such as landing pages, emails,
webinars, whitepapers, case studies, and digital ads.
Ensure campaigns effectively drive customers into Twist’s web ecosystem, increasing
engagement and progression through the funnel.
● Maintain message consistency across all strategic channels.

Performance Measurement & Optimization
● Define campaign KPIs and success metrics in partnership with marketing operations and digital
teams.
● Analyze campaign performance, pipeline impact, and customer engagement data to inform
optimization.
● Continuously test, learn, and improve campaign effectiveness based on insights and data.

Required Qualifications
● Bachelor’s degree in Marketing, Life Sciences, or a related field.
● 5+ years of experience in B2B marketing, campaign management, or demand generation,
preferably in life sciences, genomics, or biotechnology.
● Hands-on experience managing multi-channel marketing campaigns.
● Strong project management skills with the ability to manage multiple initiatives simultaneously.
Experience working cross-functionally with product marketing, digital teams, and regional
stakeholders.
● Data-driven mindset with experience measuring and optimizing campaign performance.

Preferred Qualifications
● Familiarity with Next-Generation Sequencing (NGS) markets, products, or customers.
● Experience supporting commercial or sales enablement initiatives.
● Working knowledge of marketing automation platforms (e.g., Marketo, HubSpot) and CRM tools
(e.g., Salesforce).

●Experience marketing technical or complex scientific products.

What Success Looks Like
● High-impact, well-executed campaigns that increase awareness and adoption of Twist’s NGS
solutions.
● Strong alignment across regions, channels, and teams with consistent messaging.
● Measurable contribution to pipeline growth and customer engagement.
● Trusted partnership with product marketing, digital, and sales teams.

The base cash compensation for this California-based role is below. In addition to base salary, this role is eligible for bonus, equity, and a generous benefits package. Final compensation amounts are determined by multiple factors, including candidate skill, experience, expertise, and location and may vary from the amount listed above. Compensation may be different in other locations.

San Francisco Bay Area Pay Range

$114,000 - $150,000 USD

Create a Job Alert

Interested in building your career at Twist Bioscience? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Twist Bioscience’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.