Lead Product Manager

Who we are

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.

About the Role

We’re looking for a Lead Product Manager to take full ownership of our onboarding, retention, and engagement efforts.
This is a hands-on leadership role that connects Product and Marketing, bringing focus and coordination to a high-impact growth area. You’ll be the go-to person for driving results across key PLG initiatives, leading a small team of PMs and partnering across teams to deliver measurable outcomes.

This is a great fit for someone who thrives on execution, leads with clarity, and knows how to drive alignment across teams—especially when things get messy.

Things You Will Do

• Own our product-led growth strategy end-to-end
• Define and drive a clear, measurable roadmap for onboarding, retention, and engagement
• Align cross-functional stakeholders across Product, Lifecycle Marketing, and PMM
• Lead and coach 1–2 Product Managers working on growth initiatives
• Partner with Data to identify friction points and prioritize high-impact opportunities
• Collaborate with Marketing and PMM on joint initiatives and shared KPIs
• Structure and run experiments to validate and optimize growth initiatives
• Drive accountability and execution discipline across the roadmap
• Represent the domain internally, acting as the go-to for growth product leadership

What You Already Bring to the Table

• Strong PLG experience across the product lifecycle—from discovery through optimisation
• Clear track record of improving onboarding, activation, or retention through product changes
• Hands-on experience with A/B testing and post-experiment analysis
• High data fluency and comfort working with key metrics to inform decisions
• Ability to simplify complex problems and communicate clearly across teams
• Experience leading and growing PMs, with a coaching mindset
• Proven ability to influence without authority and get things moving
• Comfortable working at the intersection of Product and Marketing
• Operationally strong, with a bias toward action and outcomes

*Typeform drives hundreds of millions of interactions each year, enabling conversational, human-centered experiences across the globe. We move as one team, empowering our collective efforts by valuing each individual’s unique perspective. This fosters strong bonds grounded in respect, transparency, and trust. We champion our diverse customer base by anticipating their needs and addressing their challenges with priority. Committed to excellence, we hold high expectations for ourselves and each other, continuously striving to deliver exceptional results.

We are proud to be an equal-opportunity employer. We celebrate diversity and stand firmly against discrimination and harassment of any kind—whether based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Everyone is welcome here.