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Product Manager, Mar-tech

Istanbul, Turkey

About Us

At Udemy, we’re on a mission to improve lives through the power of learning. We’re a leading global learning company and one of the world’s largest education platforms, with more than 67 million learners. Our goal is to provide flexible, effective skill development to empower organizations and individuals. 

Talented people are everywhere, and the right opportunity can be hard to come by. That’s why we’re focused on revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can improve lives by making learning more accessible for our learners, our instructors, and businesses around the world.

Hybrid work

Udemy is headquartered in San Francisco with global offices in Australia, India, Ireland, Türkiye, and other US locations. Our robust hybrid work model spans San Francisco, Denver, Ankara, Dublin, and Melbourne. This hybrid position requires two days per week in the office at the nearest hub. Learn more about us on our company page.

About you

You are a proactive and analytical individual with a passion for driving product growth in the Consumer SaaS and Marketplace sectors. Your strong interest in advertising and marketing technologies, coupled with a foundational understanding of campaign management, pricing strategies, and customer lifecycle tools, positions you to make a significant impact. You thrive in collaborative environments and are eager to contribute to the development and maintenance of a robust Customer Data Platform (CDP) across the organization.

About this role 

In this position, you will play a pivotal role in supporting the growth platform for our Consumer SaaS and Marketplace products. You will collaborate with cross-functional teams to enhance our advertising and marketing technology capabilities, including campaign management, pricing, promotions, and lifecycle tools. Additionally, you will assist in the enablement and upkeep of our Customer Data Platform, ensuring its health and effectiveness. This role offers a unique opportunity to develop your product management skills and directly influence our company's growth trajectory.

What you'll be doing:

  • Assist in the development and execution of product strategies aimed at enhancing user acquisition, engagement, and retention.

  • Collaborate with marketing, engineering, and data teams to implement and optimize advertising and marketing technologies, such as campaign management systems and pricing tools.

  • Support the integration and maintenance of the Customer Data Platform, ensuring data accuracy and accessibility for various stakeholders.

  • Conduct market research and analyze user feedback to identify opportunities for product improvements and new features.

  • Participate in the creation of product roadmaps, defining requirements, and prioritizing features based on business goals and user needs.

  • Monitor key performance indicators (KPIs) to assess product performance and inform decision-making.

What you’ll have 

  • A bachelor's or Master’s degree in Computer Science, Mathematics, Statistics, Engineering, or a related field.

  • Foundational knowledge of advertising and marketing technologies, including campaign management and customer lifecycle tools.

  • Experience with data analysis and a basic understanding of Customer Data Platforms.

  • Strong communication and collaboration skills, with the ability to work effectively in cross-functional teams.

About your Skills

  • Analytical Thinking: You possess the ability to analyze data to identify trends and inform product decisions. Comfortable writing SQL queries, working with datasets, and interpreting data insights.

  • Collaboration: You work effectively with team members across various departments to achieve common goals.

  • Adaptability: You are open to learning and can adjust to new challenges in a dynamic environment.

  • Communication: You can clearly articulate ideas and information, both verbally and in writing.

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