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Senior Paid Search Marketing Associate

Denver, CO

About us

At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped nearly 80 million learners and more than 17,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others. Learn more about us on our company page.

Where we work

Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye. This is an in-office position, requiring three days a week in the office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.

About your Skills 

  • B2B marketing: While your core expertise is in paid search, you know the entire B2B funnel and how advertising can influence each stage from brand awareness to remarketing. You can investigate where in the funnel leads may drop off and propose effective solutions. You know how various Google Ads campaign types fit in the B2B funnel and how they can influence other funnel stages. In addition to Search, you have launched and managed at least one of the following campaign types: Video (YouTube), Display, Demand Gen, or PMax.
  • Communication: You communicate clearly and concisely, adapting your message to diverse stakeholders and contexts.  You ask questions to understand the full context of the project or situation at hand. Whether writing, presenting, or collaborating, you convey ideas effectively, build alignment, and keep projects on track through proactive and thoughtful interactions.
  • Stakeholder management: You drive projects that involve several teams at a time, internally and externally. You develop relationships effectively up, down, and across the organization, and you can strategically use these relationships to help move your work forward. You inspire others to align with your vision of success.
  • Advanced reporting: You are familiar with reporting and data visualization tools beyond Excel and Google Sheets. You know how to find the right data and visualize it in a dashboarding tool like Tableau, Looker, or similar. Moreover, you can build custom reports in Salesforce or another CRM and draw actionable insights.

About this role

Performance and Growth Marketing team is looking for a B2B paid search expert to help manage, optimize, and grow a paid acquisition program with a multi-million dollar budget.

What you'll be doing:

  • Manage, optimize, and report on performance across Google Ads and Microsoft Ads (Bing) acquisition programs primarily focused on paid search, but also including top-of-funnel campaign types (video, display, etc)
  • Monitor and optimize the program’s pacing toward quarterly budgets while optimizing for sales pipeline, closed-won revenue, and ROAS targets.
  • Collaborate with cross-functional stakeholders (creative, product, data science, legal, and other teams) and external partners (media agency, Google account team, and other vendors) to drive your projects forward.
  • Identify opportunities for the program’s improvement, formulate test hypotheses, and design and launch tests to validate your hypotheses.
  • Maintain the highest standard of account quality by monitoring competition, auction insights, ad relevance, and keyword quality scores. 
  • Learn and lean into AI tools to improve the effectiveness of campaign management and the velocity of testing. We use ChatGPT, Writer, and Canva, but we continuously research and add more tools.

What you’ll have

  • 4+ years of work experience in performance marketing, primarily in paid search.
  • Experience managing B2B paid search programs with at least $250K in monthly investment, optimizing toward sales pipeline or closed-won revenue while maximizing ROAS.
  • Experience managing multiple cross-functional stakeholders/projects at once. 
  • Experience designing, launching, and measuring A/B experiments focused on finding optimal campaign setup and improving creative and landing page experiences.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

#LI-AS1

At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.

Hiring Compensation Range

$75,000 - $94,000 USD

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy 

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

  • We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.

  • Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.

  • Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.

  • We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. 

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. 

Our Benefits Start with U

Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our US Benefits,  Ireland Benefits & Turkiye Benefits pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process. 

Benefits outlined are provided as a general overview and may vary depending on the location, role, and employment classification. All benefits are subject to change at the discretion of the organization and in accordance with applicable laws and policies.

Information regarding data privacy is available within the Udemy Careers Privacy Notice.

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