Market Researcher

Join Udemy. Help define the future of learning.

Udemy is an AI-powered reskilling platform built to help people and teams grow. It’s personalized, practical, and focused on real-world impact.

Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether they’re picking up something new or leveling up to stay ahead.

Over 80 million learners and 17,000 businesses already learn with Udemy. If you’re excited by change, energized by learning, and ready to have a real impact, you’ll feel right at home. 

Learn more about us on our company page.

Where we work

Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye. This is an in-office position in Mexico City, requiring three days a week in the office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.

About your skills

• Research Design: You have expertise in designing and executing brand-focused research using mixed methodologies. You can identify the right approach for each research question and deliver actionable insights.

• Stakeholder Management: You build and maintain effective relationships with internal stakeholders to understand research needs and deliver contextualized insights that drive decision-making.

• Data Analysis & Storytelling: You transform complex data into compelling narratives that communicate clear, actionable insights to stakeholders at all levels of the organization.

• Cross-Cultural Perspective: You bring a global mindset to research, with an understanding of cultural nuances and the ability to deliver insights that resonate across different markets.

About this role 

As a Market Researcher focusing on Brand and Instructor Insights at Udemy, you'll spearhead research initiatives that shape our marketing and advertising strategies while deepening our understanding of instructors worldwide. You'll partner with cross-functional teams to deliver actionable insights that support our mission of improving lives through learning

What you’ll be doing 

• Design and execute brand-focused research projects using mixed methodologies (surveys, interviews, focus groups, social listening).

• Build relationships with internal stakeholders to identify research needs and provide contextualized insights and action plans. 

• Develop and present research results to leadership teams to inform marketing and product strategies. 

• Manage vendor relationships for large scale research projects. 

• Manage and improve ongoing programs to track audience metrics and brand health.

• Support research initiatives led by other teams to expand data-driven decision-making across the company. 

• Conduct branding and messaging research to identify opportunities for brand growth.

What you’ll have

• 3+ years of applied research experience (including 2 in market research), or a relevant master’s degree with 1–2 years of market research experience, or a PhD with less direct experience.

• Expertise in conducting brand-focused research using mixed methodologies • Proficiency in survey platforms (e.g., Qualtrics, Alchemer).

• Advanced skills in statistical software (e.g., SPSS, Stata, R, MarketSight).

• Excel/Sheets skills for data analysis and visualization.

• Exceptional storytelling and presentation skills to translate complex data into actionable insights.

• Fluency in English and Spanish (additional language proficiency is a bonus).

• Comfort working in a fast-paced, high-growth environment.

Why work here?

You’ll grow here.
Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.

AI is real here.
We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.

You’ll own your work.
We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.

You’ll build with others.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.

You’ll see your impact.
What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?

Bring your curiosity. We’ll bring the platform and the support. Let’s LEARN together. 

Our Benefits Start with U

Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our US Benefits,  Ireland Benefits & Turkiye Benefits pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process. 

Information regarding data privacy is available within the Udemy Careers Privacy Notice.