Growth Marketing Manager

Remote I Full-Time I $90-$110K  

Position Overview 

We are seeking a high-impact Growth Marketing Manager to own and execute our full-funnel marketing strategy. This role is ideal for a seasoned marketer with deep experience in B2B2C industries, niche audience targeting, and multi-channel lead generation. You will be equally comfortable crafting demand generation strategy, writing an email sequence, planning a webinar, and setting up marketing logistics — and most importantly know how to measure what works. 

You will report directly to VP of Marketing and play a key role in shaping how IRBsearch reaches and converts its target audiences across investigators, legal professionals, process servers, bail bondsmen and repossession professionals. 

Key Responsibilities 

• Own the full-funnel demand gen strategy to drive qualified leads, Trials, and sales including customer engagement 

• Build, launch, and optimize campaigns across paid, partnerships, email and more.  

• Develop email nurture sequences, drip campaigns, and lifecycle marketing programs in HubSpot or similar platforms. 

• Identify and test new channels (affiliate, co-marketing, content syndication) to expand reach. 

• Partner with Product and Sales to identify high-value segments and align marketing efforts accordingly.  

• Manage campaign calendars, budgets and vendor relationships across all marketing channels. 

• Conduct A/B Testing on ads, emails, landing pages, CTAs and more to continuously improve performance  

Success Metrics 

• In the first 90 days drive lead growth by executing multi-channel acquisition campaigns with a target of increase monthly signup volume  

• Improve lead to signup conversions across all marketing channels  

• Establish a healthy cost per acquired user by optimizing channel mix and audience targeting across verticals ensuring efficient speed while scaling volume  

 

Qualifications 

• 5+ years of B2B marketing experience, with at least 2 years in a growth, demand gen, or performance marketing role. 

•  Proven experience marketing to niche or specialized professional audiences (legal, financial, gov, insurance, or similar). 

•  Hands-on expertise across multiple channels: paid ads (Google, Meta, LinkedIn), email marketing, webinars, and events. 

•  Experience with marketplace platforms or multi-sided market products. 

• Proficiency with HubSpot (or similar marketing automation/CRM platform). 

•  Strong analytical skills — comfortable in Google Analytics, attribution tools, and campaign dashboards. 

• Excellent project management skills; able to juggle multiple campaigns and priorities simultaneously. 

What We Offer 

• Competitive salary of $90,000 – $110,000 based on experience. 

• Opportunity to own and shape the growth marketing function at a fast-scaling company. 

• Collaborative, data-driven culture with a bias for action and experimentation. 

•  Flexible work environment and strong benefits package.