Senior Manager of Digital Marketing

UMA is a nonprofit healthcare educational institution with a national presence. Headquartered in Tampa, Florida and founded in 1994, UMA offers content-rich, interactive online programs as well as hands-on training at our Clearwater, Florida campus. 

• Medical (including prescription), Dental, Vision (UMA subsidized)
• FSA/HSA (Depending on Medical Plan chosen)
• $50,000 Life Insurance (UMA paid)
• Additional Voluntary Life Insurance (Team Member paid)
• Employee Assistance Program – EAP (UMA paid)
• Long Term Disability (UMA paid)
• Short Term Disability (Team Member paid)
• Supplemental Insurance such as Critical Illness, Accident, and Hospital (Team Member Paid)
• Paid Time Off – 15 days accrued in year 1, 9 holidays, and 1 day of Volunteering Time Off
• 401k (eligible upon completion of 90 days of employment and must be at least 21 years of age)
• Pet Insurance
• Identity Theft Protection

Purpose of the Position:

The Senior Manager of Digital Marketing at our non-profit distance higher education institution is responsible for analyzing and optimizing digital campaign performance across all paid media channels. This role is crucial in enhancing lead quality and quantity from UMAE’s web properties, ensuring the effectiveness of diverse marketing campaigns, and collaborating with a team of experts to meet monthly goals within budget.

What You’ll Do: 

1. Develop Marketing Reports and Dashboards: Collaborate with the Business Insights team to create comprehensive marketing reports and dashboards, including scheduled and ad hoc reports for senior leadership.
2. Data Analysis and Campaign Recommendations: Conduct ad hoc reporting and analysis to provide data-driven recommendations for campaign adjustments.
3. Vendor Communication and Campaign Analysis: Interface with vendors to discuss campaign results, analyze performance and ROI, and provide regular reports using Excel.
4. Compliance Management: Create and maintain compliance standards for 3rd party lead generation campaigns. Review and approve vendor ads to ensure adherence to guidelines.
5. Collaboration and Review: Work with the Digital Marketing team to gather 3rd party ad copy for internal review, revision, and approval. Communicate revisions to partners and ensure implementation.
6. Quarterly Business Reviews: Conduct review sessions with major 3rd party partners to review scorecards, heatmaps, and compliance violation reports.
7. Compliance Scoring and Reporting: Create and maintain a compliance scoring rubric for 3rd party marketing partners’ call recordings and campaigns. Generate quarterly compliance reports, including Verisk reports and documented violations.
8. Campaign Testing and Optimization: Collaborate with teammates to test placement, creative, and other digital advertising elements to increase lead volume, improve conversion rates, and lower acquisition costs.
9. Partner Onboarding and Lead Management: Assist with onboarding new partners and performance marketing software for end-to-end lead testing. Ensure proper setup of marketing sources, campaigns, lead filters, and restrictions. Create new vendors and sources as needed and set up lead alerts to identify potential issues with lead delivery.
10. System Configuration and Vendor Setup: Set up new vendors and lead sources in enterprise systems. Collaborate with IT to configure settings in ELeads, ensuring seamless integration and functionality.
11. Perform other duties as assigned.

Career Level Expectations:

• Recognized expert in professional discipline (typically obtained through post-secondary education and work experience).
• Manages large projects or processes with limited supervision from people leader.
• Coaches, reviews, and delegates work to proficient and entry-level professionals.
• Difficult and often complex problems and are typically solved through drawing from prior experience and in-depth analysis of issues, in collaboration with others.
• Desire for growth and professional development.

Required Skills/Experience:

• Bachelor’s degree, especially in marketing, business, communications or information systems, or related.
• 5-7+ years’ experience in a marketing analytics role.
• Skills – collaboration, problem-solving skills, analytical skills, communication, stakeholder influence, and data-driven decision making.
• Ability to professionally communicate fluently in verbal and written English.
• Ability to support a diverse and inclusive work environment.
• Computer literacy/basic computer skills to effectively navigate and utilize the technology required for the role.

Preferred Requirements:

• Any advanced degree or equivalent work experience, especially in a technical Marketing role.
• Google Analytics Individual Certification (GAIQ), Google Ads Certification, Hootsuite Social Marketing Certification, Certified Digital Marketing Professional (CDMP), or related certifications.
• Proficient in MS Office (Word, Excel, PowerPoint) and other business tools such as Microsoft Teams.
• Other skills or abilities – attribution tools (Google, Facebook, etc.), Google Analytics, Verisk/Jornaya products, and/or Sparkroom experience.

Compliance: 

• Demonstrate knowledge of, and carefully follows all applicable state laws and rules, federal and state compliance requirements and regulations including those prescribed by the U.S. Department of Education, accrediting agencies, state regulations and internal policies and procedures.  
• Effectively communicate compliance requirements to other staff as appropriate and quickly escalate any compliance concerns to the Compliance department. 

Work Environment/Physical Demands:

• This is a full-time remote position.
• Home office set up, quiet place to work, and ability to hard wire into high-speed internet connection.
• May require setup of computer equipment; accommodation consideration available upon request.
• Flexibility to work evenings and weekends, as needed.

OUR VALUES

Our institutional values are shaped and validated by our team members. They describe how we strive to operate and are the standards of behavior we look to embody. 

ACT WITH INTEGRITY

We operate honestly and ethically in an industry-compliant fashion. We are fair and trustworthy in our interactions with all we serve. Our team members, at all levels, lead by example and strive to do the right thing for our students and for each other. We are disciplined professionals who strive to be straightforward and dependable.

CHAMPION STUDENT OUTCOMES

We live by a strong commitment to our students and are passionate about preparing them for meaningful careers. We are deeply dedicated to ensuring students’ educational and career success. We excel at building our students’ confidence and empowering them to reach their full potential.

COMMIT TO TEAM MEMBER SUCCESS

We are committed to our team members’ success and to each other’s success. We strive to create an environment that attracts and retains the best talent while offering continuous learning, professional development and career growth opportunities. We recognize and reward our team members for their contributions to the organization and to our students.

PURSUE RESULTS WITH PURPOSE

We pursue results with a sense of urgency and purpose. We take responsibility for achieving ambitious, measurable results and hold each other accountable. We think strategically and critically, greet new ideas and challenges openly, and look for innovative solutions to challenges.

HAVE FUN. BUILD ENERGY

Enjoying what we do is central to achieving our goals. Building energy, having fun, being optimistic and creating a positive working environment are all critical to our success and that of our students. We strive to be inspired and to inspire others. We consistently show appreciation and celebrate our successes, both large and small.

WORK AS ONE

We believe that diverse, inclusive teams produce breakthrough results. We strive to build and maintain positive relationships with colleagues from all types of backgrounds by showing respect and humility when interacting with each other and resolving conflicts in a constructive manner. By working together, we win together - as one - ensuring that the goals of the company are the focal point of our efforts.

UMA will NEVER ask you to send money or ask you to provide bank account information in order for you to get reimbursed for tools to work. If you have been contacted by someone claiming to be from UMA about a job posting, you can always verify the position at https://workatuma.com/