Senior Marketing Automation Specialist

UMA is a nonprofit healthcare educational institution with a national presence. Headquartered in Tampa, Florida and founded in 1994, UMA offers content-rich, interactive online programs as well as hands-on training at our Clearwater, Florida campus. 

• Medical (including prescription), Dental, Vision (UMA subsidized)
• FSA/HSA (Depending on Medical Plan chosen)
• $50,000 Life Insurance (UMA paid)
• Additional Voluntary Life Insurance (Team Member paid)
• Employee Assistance Program – EAP (UMA paid)
• Long Term Disability (UMA paid)
• Short Term Disability (Team Member paid)
• Supplemental Insurance such as Critical Illness, Accident, and Hospital (Team Member Paid)
• Paid Time Off – 15 days accrued in year 1, 9 holidays, and 1 day of Volunteering Time Off
• 401k (eligible upon completion of 90 days of employment and must be at least 21 years of age)
• Pet Insurance
• Identity Theft Protection

Purpose of the Position:

The Senior Marketing Automation Specialist plays a crucial role in developing and executing marketing automation campaigns to generate prospective student inquiries, enhance student and graduate engagement, and build the institution's brand. This position collaborates with stakeholders and the marketing team, leads technical solutions within the Salesforce Marketing Cloud ecosystem, and supports the Marketing Cloud administration. The Senior Marketing Automation Specialist reports to the Manager, Marketing Automation.

What You’ll Do:

1. Gather and translate business requirements: Elicit and analyze stakeholder requests and requirements for communication campaigns and apply Marketing technology solutions in an accurate, efficient, and reliable manner.
2. Provide direction on strategy and content for email and SMS campaigns: Conceptualize campaign creation, including journey mapping and content development (including copy and other revisions) based on input of stakeholders, Marketing Strategists, the Automation team, and the creative department.
3. Lead solution design, building, and monitoring of campaigns: Design, build, and manage ongoing email and SMS automation and journey workflows within Salesforce Marketing Cloud.
4. Seek out relevant data and use it to make decisions: Generate datasets using SQL, interpret data, and manage target audiences, segmentation, and suppressions.
5. Deploy testing plans: Continually optimize campaigns, working with Marketing Analysts when needed. Generate and present results to Marketing team and stakeholders in monthly and ad-hoc reporting including changes made and recommendations for further changes or development.
6. Identify and investigate complex data issues: Work with stakeholders and IT to map new data points and troubleshoot connections (including API connections). Oversee data hygiene and optimizations.
7. Perform QA processes: Track and test changes within SFMC and on Automation team campaign builds.
8. Perform other duties as assigned.

Career Level Expectations:

• Recognized subject matter expert in job area typically obtained through advanced education and work experience.
• Manages large projects or processes with limited oversight from supervisor.
• Coaching, reviewing and delegating work to lower-level professionals.
• Handles difficult and often complex problems.
• Desire for growth and professional development.

Required Skills/Experience:

• Bachelor’s degree with a focus in marketing, Business, Technology, Communications or equivalent experience
• 4 years of experience in Marketing.
• 2 years of experience in Automation.
• Experience with email, SMS and marketing best practices, including deliverability, responsive design, and A/B testing.
• Salesforce Marketing Cloud or similar marketing automation technology.
• Strong attention to detail.
• Strong editing, proof reading, and QA skills.
• Strong analytical and data-evaluation skills.
• Knowledge of SQL and Ampscript.
• Effective time management and organizational skills.
• Ability to professionally communicate fluently in verbal and written English.
• Ability to support a diverse and inclusive work environment.

Preferred Requirements:

• Understands the primary SFMC data model and architecture.
• Salesforce Marketing Cloud experience strongly preferred, with a preference for Salesforce Marketing Cloud Specialist Certification.
• HTML knowledge.
• Server-Side Javascript.
• Proficient in MS Office (Word, Excel, PowerPoint) and other business tools such as Microsoft Teams.
• Proficient in Visio or other workflow mapping.

Compliance: 

• Demonstrate knowledge of, and carefully follow all applicable state laws and rules, federal and state compliance requirements and regulations including those prescribed by the U.S. Department of Education, accrediting agencies, state regulations and internal policies and procedures.  
• Effectively communicate compliance requirements to other staff as appropriate and quickly escalate any compliance concerns to the Compliance department. 

Work Environment/Physical Demands:

• This is a full-time remote position.
• Home office set up, quiet place to work, and ability to hard wire into high-speed internet connection.
• May require setup of computer equipment; accommodation consideration available upon request.
• Flexibility to work evenings and weekends, as needed.

OUR VALUES

Our institutional values are shaped and validated by our team members. They describe how we strive to operate and are the standards of behavior we look to embody. 

ACT WITH INTEGRITY

We operate honestly and ethically in an industry-compliant fashion. We are fair and trustworthy in our interactions with all we serve. Our team members, at all levels, lead by example and strive to do the right thing for our students and for each other. We are disciplined professionals who strive to be straightforward and dependable.

CHAMPION STUDENT OUTCOMES

We live by a strong commitment to our students and are passionate about preparing them for meaningful careers. We are deeply dedicated to ensuring students’ educational and career success. We excel at building our students’ confidence and empowering them to reach their full potential.

COMMIT TO TEAM MEMBER SUCCESS

We are committed to our team members’ success and to each other’s success. We strive to create an environment that attracts and retains the best talent while offering continuous learning, professional development and career growth opportunities. We recognize and reward our team members for their contributions to the organization and to our students.

PURSUE RESULTS WITH PURPOSE

We pursue results with a sense of urgency and purpose. We take responsibility for achieving ambitious, measurable results and hold each other accountable. We think strategically and critically, greet new ideas and challenges openly, and look for innovative solutions to challenges.

HAVE FUN. BUILD ENERGY

Enjoying what we do is central to achieving our goals. Building energy, having fun, being optimistic and creating a positive working environment are all critical to our success and that of our students. We strive to be inspired and to inspire others. We consistently show appreciation and celebrate our successes, both large and small.

WORK AS ONE

We believe that diverse, inclusive teams produce breakthrough results. We strive to build and maintain positive relationships with colleagues from all types of backgrounds by showing respect and humility when interacting with each other and resolving conflicts in a constructive manner. By working together, we win together - as one - ensuring that the goals of the company are the focal point of our efforts.

UMA will NEVER ask you to send money or ask you to provide bank account information in order for you to get reimbursed for tools to work. If you have been contacted by someone claiming to be from UMA about a job posting, you can always verify the position at https://workatuma.com/