Sr. Data Strategist

 

Who We Are

We are an award-winning independent creative solutions company that aspires to be the most culturally influential company in the world. We help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do. 

We are an entrepreneurial business – not a traditional “ad agency.” That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We’re unapologetically ambitious! 

We are looking for a Senior Data Strategist to join Translation! Please note that this role demands four days in the office and one day remote. 

What You'll Do

• Establish deep knowledge of client businesses to make relevant, measurable, and impactful strategic recommendations
• Lead the ideation, development and execution of measurement strategies and frameworks across a portfolio of client accounts
• Build and maintain dashboards to meet multiple client team needs
• Lead development and ensure accuracy of on-going performance marketing reports

Knowledge, Skills and Abilities

• Ability to understand database creation and maintenance of data systems, ensuring completeness and accuracy of inputs and performing quality checks throughout.
• Experience with social data tools (e.g., Brandwatch)
• Ability to research and drive initiatives independently with a strong sense of discipline and responsibility
• Confidence communicating findings and methodology with senior executives and teammates with conviction
• Ability to translate complex, mathematically-based and/or abstract ideas into solid, tangible expressions
• Excellent verbal and written communication skills, and an ability to prepare clear and concise client-ready documents
• Have a curious mind and a passion for understanding what drives consumers & culture
• Aptitude for data visualization 
• Strong problem-solving skills, demonstrating the ability to thrive in uncertain situations

Minimum Qualifications

• 4+ years of experience in digital media analytics, insights, or marketing science
• Proven ability to analyze datasets and develop actionable insights
• Experience evaluating creative and campaign performance against audience data
  Experience identifying KPIs and measuring marketing effectiveness
• Strong written and verbal communication skills
  Curiosity and passion for understanding consumer behavior and culture
• Experience working with media performance and analytics platforms

Preferred Qualifications

• Experience developing and programming surveys or questionnaires
• Experience presenting findings to clients or senior stakeholders
• Creative thinking in data collection, manipulation, and application
• Track record of cross-functional collaboration (strategy, media/sales, creative)
• Experience conducting ethnographies or qualitative consumer research
• Demonstrated cultural fluency and experience generating insights that authentically reflect African American consumer behaviors, values, and cultural influence

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.

Salary Hiring Range: $100,000 - $125,000

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. in some cases that may include bonus, stock options, 401k match).

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.  

We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. 

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.  If that ends up being the case, the updated salary range will be communicated with you as a candidate.

The salary range above is for the NY/CA.  As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.