Senior Data Analyst, Marketing

Hi, we’re Underdog!

We’re the fastest-growing sports gaming company ever.

We build innovative games and products for American sports fans.

Founded in 2020, our team built four of today’s most widely played fantasy games and recently launched our Underdog Sportsbook. We are the only sportsbook to ever launch on our own home grown technology, which allows us to build different and innovative experiences. We believe there’s so much more to be built for sports fans, and we’ll continue to win by building the best products and experiences for our customers.

The opportunity in front of us to become the biggest company in our space is massive; after all, we’re currently sitting in the fastest-growing consumer industry in the U.S. In just over two years, we reached a nearly $500 million valuation through some of the best investors in the game, including Mark Cuban, Kevin Durant, BlackRock, and SV Angel. We are many times larger now and our growth is not slowing down.

At Underdog, we believe that sports are for everyone and are building a tomorrow for every fan. Want to help create that future? Join us.

About the role and why it's unique:

• As a Senior Data Analyst, Marketing, you'll lead advanced analytics initiatives focused on optimizing our integrated marketing program across channels
• Drive creative testing and optimization strategies to improve performance at each stage of our acquisition funnel
• Develop comprehensive reporting frameworks that connect creative performance to downstream metrics like CAC, retention, and payback periods
• Conduct in-depth analysis of campaign effectiveness across media channels, identifying opportunities to scale successful approaches and reallocate spend from underperforming initiatives
• Partner with creative and media teams to translate data insights into actionable recommendations for campaign optimization
• Build and maintain interactive dashboards that visualize marketing performance and creative effectiveness for key stakeholders

Who you are:

• At least 5 years of experience in marketing analytics with substantial focus on media performance and creative optimization
• Proven track record of conducting creative testing, analyzing results, and implementing optimizations that improved campaign performance metrics
• Strong experience analyzing user acquisition campaigns with a focus on CAC, LTV, and payback periods
• Expertise in connecting creative variables (messaging, design elements, formats) to performance outcomes across the user journey
• Advanced SQL skills with the ability to model complex datasets and join multiple data sources
• Experience building impactful visualizations and dashboards that highlight key insights and drive decision-making
• Strategic mindset with the ability to balance short-term performance metrics with long-term business objectives
• Exceptional communication skills for translating complex analyses into clear, actionable recommendations
• Collaborative approach to working with stakeholders across marketing, creative, product, and finance teams

Even better if you have:

• Experience in the daily fantasy sports, sports betting, or gaming industries
• Background in multivariate or A/B testing methodologies and statistical analysis
• Experience building and using attribution models that account for multiple marketing touchpoints
• Familiarity with behavioral analytics and understanding how creative elements influence user psychology
• Experience with Python, R or similar tools for advanced statistical analysis
• Knowledge of media mix modeling or marketing measurement platforms
• Passion for sports and understanding of seasonal dynamics in sports-related businesses

Our target starting base salary range for this position is between $135,000 and $155,000 plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

#LI-REMOTE

This position may require sports betting licensure based on certain state regulations.

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.