Promos & Retention Specialist

We’re Underdog.

The fastest-growing sports gaming company – ever.

We build innovative games, products, and experiences for American sports fans.

We’re here to shake up the fastest growing industry with bold ideas, custom-built tech, and the drive to win.

Founded in 2020, our team has built four of today’s most widely played fantasy games and launched the Underdog Sportsbook – built entirely in-house with our own technology. That means we control our product, move fast, and create experiences you won’t find anywhere else. 

In just over two years, we’ve reached over a $1.2 billion valuation, with investors like BlackRock, Spark Capital, SV Angel, Mark Cuban, Kevin Durant, and Adam Schefter. And we’re just getting started.

At Underdog, we believe that sports are for everyone. Join us.

About the role and why it’s unique:

• Lead the design and execution of promotional campaigns to maximize customer retention across various verticals.
• Collaborate with cross-functional teams to create and optimize retention strategies, tailored to specific customer journeys.
• Utilize SQL to analyze and extract customer data, providing insights to shape campaign strategies and improve performance.
• Own the execution of retention-focused initiatives, including but not limited to CRM, customer engagement, and targeted campaigns.
• Work directly with managers to align promotional efforts across tent pole events, customer engagement, CRM, and sportsbook verticals.
• Take ownership of initiatives from start to finish, ensuring cross-functional alignment and campaign success.

Who you are:

• 3+ years of experience in sports gaming or related industries, with a focus on promotions and retention.
• Strong experience using SQL to analyze customer data, support decision-making, and optimize campaigns.
• Understand the different components of customer journeys and know how to tailor strategies for retention.
• Thrive in a fast-paced environment and enjoy taking ownership of projects from end-to-end.
• Passionate about sports and the gaming industry, with a solid understanding of customer behaviors and how to engage fans.

Even better if you have:

• Experience with CRM tools like Optimove or Braze.
• Proficiency in data analysis and reporting using platforms like Looker, Sigma, or similar.
• Strong knowledge of promotional strategies for sportsbooks or similar industries.

Our target starting base salary range for this position is between $93,500 and $110,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

#LI-REMOTE

This position may require sports betting licensure based on certain state regulations.

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.