
Vice President Analytics, Innovation
Vice President Analytics, Innovation
Department: Strategic Solutions
Reports To: SVP, Strategic Solutions
Location: US East or Midwest (Remote / Hybrid; ~75% remote)
Travel: <25%
Role Overview
The VP Analytics, Innovation is a leader responsible for unifying media innovation, advanced analytics, and AI-enabled decision intelligence into a cohesive, scalable operating model. This role builds, governs, and operationalizes Underscore’s analytics and innovation ecosystem while ensuring these capabilities are embedded into core media planning, activation, and client decision-making workflows.
Strategic Innovation
- Leads end-to-end client analytics, including measurement, attribution, forecasting, optimization, data science, and AI insights.
- Use AI and analytics for audience strategy, media mix, sequencing, and optimization.
- Integrates Pinnacle, MMM/attribution, reporting, and predictive modeling into a scalable engine for informed investment and brand impact.
- Minimize inefficiencies through automation and standardization.
- Oversees analytics governance, KPI standardization, and optimization frameworks to minimize reporting inefficiencies and integrate insights into core client engagements.
Commercialization, Growth, and Leadership
- Develop a comprehensive business rationale for investments that aligns with organizational priorities.
- Connect innovation initiatives to client business outcomes and monitor return on investment.
- Advise on technology investments with data expertise.
- Build strong analytics and innovation teams.
Success Metrics
- Centralized analytics ecosystem with governance
- Standardized KPI frameworks adopted
- Pinnacle scaled with reduced operational dependency
- 1–3 analytics or innovation products commercialized
Qualifications & Experience
- 12–15+ years in pharmaceutical media, analytics, or life sciences consulting
- Deep expertise in pharma commercialization and regulations
- Experience in pharma media strategy and execution
- Experience applying AI, MMM, attribution, and advanced analytics
- Proven ability to commercialize data-driven capabilities
- Strong executive communication and team leadership skills
Why Join Us?
At Underscore Marketing, we value our team and invest in their success. We offer competitive compensation and benefits, including health coverage, retirement plans, paid time off, and professional growth opportunities. Our goal is to ensure you feel supported both personally and professionally while contributing to meaningful work in a dynamic, collaborative environment.
Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results.
Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape.
If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share.
Equal Employment Opportunity Statement
Underscore is committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We believe that diversity drives innovation and success, and we welcome candidates from all backgrounds to apply.
Apply for this job
*
indicates a required field
