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Group Product Marketing Manager

New York, NY

About Understood

Understood is a nonprofit focused on shaping the world for difference. We raise awareness of the challenges and strengths of people who learn and think differently. Our resources help people navigate challenges, gain confidence, and find support and community so they can thrive. 

Having a shared commitment to our values is a key factor in any hire we make. We have five core values: 

  1. Continuously learn.
  2. Act with intention.
  3. Champion difference.
  4. Inspire change.
  5. Grow together. 

Come be part of an organization with an entrepreneurial spirit that’s helping to shape the world for difference. Together, we can build a world where everyone can reach their full potential. 

To learn more about Understood, please visit: www.understood.org.

Who you are 

The Group Product Marketing Manager (PMM) will help shape how our products evolve and are represented in the market, including collaborating on market research & competitive analysis, informing product messaging, feature development & prioritization, positioning, messaging, naming, education, go-to-market strategy development & execution, and growth. Working with stakeholders across Marketing, Product, Content, Production, Partnerships, and Advancement, you will collaborate on executing activities that acquire and retain customers on their journey to being understood. You will generate high-impact ideas that support our objectives, lead complex cross-functional workstreams, clearly prioritize work, manage multiple projects simultaneously, and drive them to completion. 

Products you may touch include our main site – where personalized experiences, behavior change interventions, content & other resources live – the Understood app, and our podcast network. You’ll support the growth and evolution of existing products, as well as the development and launch of new products like behavior change interventions, a clinical term for treatments that help shift behaviors for our users to create positive, lasting change in their lives. Personalization and AI will be a core component of these offerings.

This is a hybrid role that requires a minimum of three (3) days a week in our NYC office, with a focus on Monday, Tuesday, and Thursday. We are a Mac-based environment, and team members are provided a Mac laptop for their work. 

What you’ll do

  • Develop product marketing strategies based on insights, and aligned with content and product strategies, to achieve defined success metrics tied to broader organization objectives
  • Create and execute campaigns using marketing levers, channels, and tools that will most effectively reach and communicate to a defined target audience
  • Own and maintain evergreen marketing strategies for select products in our portfolio
  • Partner with analytics to set target metrics for each campaign and/or initiative that ladder up to organizational goals
  • Collaborate with key stakeholders to develop product positioning and messaging that articulates a compelling value proposition and product narrative
  • Influence product development by understanding the user’s needs and their journeys, supporting the creation of an intervention product portfolio with a focus on early involvement through research, message testing, segmentation, and persona development
  • Partner with the Advancement team to refine the donation messaging strategy across the product portfolio and drive donations from existing users through research, testing, and optimization
  • Develop content for internal and external use, including product collateral, web pages, case studies, blog posts, emails, app store listings,  FAQs, and more
  • Be an internal product evangelist, including socializing product/content roadmaps and being a connector between the Product team and Marketing

Minimum qualifications

In this role, you bring deep expertise and the ability to own projects and workstreams end-to-end. You own project and workstream budgets and are the go-to subject-matter expert for your team.

  • Experience: Bachelor's degree and 7+ years of experience in product marketing (or comparable marketing and/or product experience), preferably at a tech start-up or direct-to-consumer (DTC) digital-first brand. You have owned projects or workstreams end-to-end. You may have some experience leading a small team or a project team.
  • Domain expertise: Ability to distill research and data into actionable insights, and apply them to decision-making, segmentation, messaging, and strategic planning. 
  • Strategic thinking and execution: You own specific projects and workstreams within a team. You translate team priorities into purposeful, mission-oriented plans for your owned work. You solve operational and tactical problems within your projects.
  • Stakeholder and cross-functional partnership: You partner with other teams and functions where the work overlaps. You’re skilled at influencing and aligning with key stakeholders. You make tradeoffs within owned projects. You build trust with senior partners through clear communication and reliable delivery.
  • People leadership and development: You serve as a subject-matter expert to the team and mentor junior teammates. 
  • Communication: You communicate clearly with teammates, your manager, senior leaders, and cross-functional partners. You adapt to the audience. You lead working sessions, are a strong presenter, and present work to leadership when needed.
  • Writing skills: comfortable with both long-form material (e.g., case studies and white papers) and concise content (e.g., one-pagers and webpages).
  • Data and analytics: You use data to develop insights and make decisions within owned projects and workstreams. 
  • Project management: You plan and run complex multi-stakeholder projects and workstreams end-to-end. You set milestones, manage risk, and coordinate the work of contributors under tight deadlines and with quick turnaround times. 
  • AI fluency: You apply AI tools to improve output and efficiency within owned projects. You evaluate where AI adds value in the work and share good practices with the team.
  • Collaboration and ways of working: You take ownership and deliver high-quality work. You proactively identify improvements to processes or workflows. You respond to challenges with adaptability. You share knowledge to help others succeed.

Nice-to-haves

  • Experience marketing podcasts: Proven track record of scaling listenership and developing launch strategies for podcasts, as well as a deep understanding of podcast analytics.
  • Prior experience working with/alongside social impact organizations, non-profits, or the education sector 
  • Experience leading product naming or messaging development exercises
  • Deep familiarity with marketing automation, project management, technical product development processes, and campaign measurement

The base salary range for this role is minimum $155,000 –$170,000 maximum, depending on years of experience and qualifications. We offer a comprehensive benefits package that supports wellness for our team members and their families. You can learn more about our benefits and offerings.

Understood.org does not sponsor applicants for work visas or legal permanent residence, including providing assistance with OPT extensions.

Commitment to diversity, equity, and inclusion

Understood encourages individuals of all learning styles and ethnic, racial, and socioeconomic backgrounds, including those whose life experiences may include the challenge of access due to a disability, to apply for this position. We are committed to maximizing the diversity of our organization, as we want to engage all those who can contribute to supporting this work.

Understood is an equal opportunity employer and considers all applications without regard to race, color, religion, creed, sex, national origin, ancestry, age, alienage or citizenship status, marital or familial status, domestic partnership status, caregiver status, sexual orientation, gender, gender identity or expression, change of sex or transgender status, genetic information, medical condition, pregnancy, childbirth or related medical conditions, physical or mental disability (where the applicant or employee is qualified to perform the essential functions of the job with or without reasonable accommodation), any protected military or veteran status, or status as a victim of domestic or dating violence, sexual assault or offense, stalking, or any other characteristics protected by federal, state, or local law or that of persons with whom that individual associates, or any other legally protected characteristics.

For additional information on learning and thinking differences, including ADD/ADHD, dyslexia, dyscalculia, dysgraphia, dyspraxia, executive function challenges, nonverbal learning disabilities, processing issues, and more, please visit www.understood.org.

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