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Growth Marketing Product Manager

San Francisco, California, United States

About the role: 

We’re looking for a Growth Marketing Product Manager to own the end-to-end digital funnel strategy for Unison’s mortgage lending platform, from top-of-funnel awareness through conversion, retention, and upsell. This role is ideal for someone who thrives at the intersection of marketing, product, and analytics, and who has a passion for building scalable, data-driven acquisition and engagement pipelines.

 

You’ll lead initiatives across SEO, paid media, content strategy, referral programs, application funnel optimization, and retention efforts. Working cross-functionally with Marketing, Engineering, Analytics, Legal/Compliance, and Sales, you’ll turn insights into experiments, and experiments into measurable business outcomes.

 

This is a hybrid position with the requirement of 3 full days in our San Francisco, CA office. 

 

Responsibilities: 

  • Own the digital growth funnel roadmap from awareness to conversion and upsell, including SEO, paid acquisition, email, referrals, and onboarding flows
  • Design and manage content-led acquisition pipelines, including blogs, guides, webinars, and nurture sequences
  • Create, execute, and analyze A/B and multivariate tests to optimize landing pages, email flows, and key conversion paths
  • Partner with Marketing and Engineering to build scalable automation and tracking systems that drive funnel performance
  • Define and monitor core growth metrics including conversion rates, application completion, referral lift, and upsell rates
  • Collaborate closely with Legal and Compliance to ensure growth strategies are aligned with advertising and disclosure requirements
  • Translate data insights and testing results into strategic recommendations, and execute rapid iterations to improve results
  • Work across Sales, Content, Analytics, and Product teams to align growth efforts and deliver integrated user experiences

 

About you: 

  • 5+ years of experience in growth-focused product or marketing roles, ideally in fintech, mortgage, or consumer lending
  • Proven track record of optimizing digital funnels and lifecycle journeys across web, email, and content channels
  • Hands-on experience running SEO, content marketing, and performance-based acquisition strategies
  • Proficiency in analytics tools such as Google Analytics, Amplitude, Mixpanel, and SQL
  • Strong grasp of conversion-oriented content strategy and marketing funnel architecture
  • Comfortable collaborating with cross-functional teams in technical, creative, and compliance functions
  • Agile, test-and-learn mindset with a bias toward experimentation and iteration
    • It’s a bonus if: 
      • You’ve worked in mortgage, HELOC, or regulated lending environments
      • You’re familiar with TILA and advertising disclosure compliance
      • You’ve supported or built affiliate/broker distribution channels
      • You have experience with marketing automation platforms like HubSpot, Braze, Iterable, or Marketo

 

We recognize that people come with experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

 

Why join us? 

The Unison team draws on a deep and wide range of talent across several disciplines. Visionaries in investment management, product development, and financial technology are joined by innovative real estate and consumer finance experts creating a unique culture.

Perks of the Unison employee include: competitive salaries, 100% paid medical and dental benefits, generous PTO policy, paid parental leave program, and fantastic downtown SF and Omaha locations, as well as being an integral part of a well-funded market leader with incredible momentum.

 

About us:
Unison is a San Francisco-based company that is pioneering a smarter, better way to own your home. Until now, the only way to finance a home was by taking on debt. Through the Unison Agreement, we help homeowners access their equity flexibly with no monthly payments or interest. We enhance home affordability, reduce debt, and deliver a less risky way for homeowners, investors, and society to think about their most important asset - the home. For additional information, visit www.unison.com or follow us on Facebook, Instagram, LinkedIn, Twitter and YouTube.

The last few years have been record breaking for Unison. We expanded our offering to 30 states, surpassed the $5B mark in real estate investments and partnered with over 7K customers through our HomeBuyer and HomeOwner programs. This tremendous growth was recognized by the Deloitte Technology Fast500 awards two years in a row as well as being included in the most recent Forbes Fintech50.

Unison provides equal employment opportunity to all individuals regardless of their race, age, creed, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, gender identity or expression, pregnancy, or any other characteristic protected by state, federal, or local law.

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