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Digital Marketing Manager

Brooklyn, NY

Who We Are

UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.

The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).

We are looking for a Digital Marketing Manager to join UnitedMasters! Please note that this role is a Hybrid role: three days in office and two days remote. 


What You'll Do

As the Digital Marketing Manager at UnitedMasters, you will play a pivotal role in developing and executing digital marketing strategies to promote our artists, music releases, and brand across various digital platforms. You will collaborate closely with our marketing team, artists, and external agencies to drive engagement, increase fan base, and enhance brand visibility.

Key Responsibilities:

  • Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with overall marketing objectives and artist promotion plans.
  • Content Creation: Oversee the creation of compelling digital content including graphics, videos, and written content that resonate with our target audience.
  • Paid Advertising: Strategize and manage digital advertising campaigns 
  • Analytics and Reporting: Monitor digital marketing performance metrics using tools like Google Analytics and social media insights, providing insights and recommendations to optimize campaigns.
  • Collaboration and Coordination: Work closely with artists, management teams, and external agencies to coordinate promotional activities and integrate digital marketing efforts with broader marketing initiatives.

Knowledge, Skills and Abilities

  • Strong understanding of digital analytics tools and ability to derive actionable insights from data.
  • Excellent project management skills with the ability to prioritize tasks and meet deadlines.
  • Knowledge of music streaming platforms and digital distribution channels.
  • Basic photo and video editing skills via Adobe photoshop, Capcut, I-movie or similar applications.

Minimum Qualifications

  • 3-5 years of experience in digital marketing within the music or entertainment industry.
  • Proven track record of managing successful social media campaigns and digital marketing strategies.

Preferred Qualifications

  • Bachelor’s degree in Marketing, Communications, or equivalent level preferred. 
  • Passion for music and a solid understanding of music industry trends and audience preferences.
  • Experience working directly with artists or record labels in a digital marketing capacity.
  • Clear pulse in social media trends and latest happenings.
  • Ability to coordinate with the Marketing team in conceptualizing and implementing effective influencer and digital advertising campaigns
  • Ability to test, assess and update best practices to increase consumption and fan engagement for our partner artist roster.
  • Must be able to brainstorm and execute campaigns that uniquely leverage UnitedMasters network of influencers to promote priority releases.

 

About UnitedMasters, Inc.

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.

Salary Hiring Range: $95,000 - $115,000

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.  We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. 

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.  If that ends up being the case, the updated salary range will be communicated with you as a candidate.

The salary range above is for the NY/CA.  As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.

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