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Social Media Strategist

Brooklyn, NY

Who We Are

UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.

The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).


We are looking for a Social Media Strategist to join UnitedMasters! Please note this is a Hybrid role: three days in the office and two days remote.


What You'll Do

As a Social Media Strategist, you will drive awareness, affinity, and ultimately adoption of UnitedMasters by building our brand and audience across social platforms. In this role, you will manage the day-to-day strategy and execution of social media campaigns to drive audience growth and meaningful connections with a thriving community of independent artists.

  • Develop and implement a data-informed social media strategy across priority channels (Instagram, TikTok, YouTube Shorts)
  • Create engaging and shareable content that resonates with our target audience of independent artists, creatives, and entrepreneurs
  • Build and maintain our social media presence, including posting content and responding to comments & messages in a timely manner
  • Provide creative direction to in-house/freelance video editors on short-form video content
  • Collaborate cross-functionally with Artist, Brand Partnerships, Sync, Events, and Product Marketing teams to develop impactful content that showcases our artists, product, and offerings 
  • Provide strategic input into how to expand the reach of key company initiatives/campaigns on social, ensuring all collateral is optimized for individual platforms
  • Analyze content performance and monitor audience growth, engagement, and brand sentiment using social reporting and listening tools, regularly implementing learnings 
  • Work with Director, Social & Content to establish and continuously iterate social tone of voice and visual direction

Knowledge, Skills and Abilities

  • Chronically online and tapped into culture: you understand what cuts through on social and what’s resonating right now 
  • Live and breathe independent music/entrepreneurship: you have your finger on the pulse of the independent music scene and are excited to contribute to the conversation 
  • Curious by nature and willing to constantly test & learn new approaches  
  • Sense of urgency when it comes to potential viral cultural moments   
  • Strong written and verbal communication skills 
  • Ability to communicate effectively with cross-functional partners
  • Ability to execute on short deadlines with a high attention to detail 
  • Understand the fundamentals of influencer marketing and can identify on-brand creators within the space to collaborate with 
  • Basic understanding of project management systems like Monday.com, AirTable, or similar
  • Proficient in Photoshop, Figma, or similar design software
  • Proficient in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights)

Minimum Qualifications

  • 4-6+ years experience in social media with strong understanding of the music business and/or the independent artist experience   
  • Proven experience running brand or creator social accounts with an in-depth understanding of social media platforms, algorithms, and best practices for each platform
  • Strong understanding of social media analytics and reporting                                        

Preferred Qualifications

  • 2-3+ years experience in the music industry, at a music-focused company, or music publisher 
  • 1-2+ years experience in influencer marketing and/or experience collaborating with influencer marketing agencies 
  • Experience being an artist, entrepreneur, and/or passion for advancing the careers of independent creatives 
  • Personal accounts with a social following are a plus 
  • Bachelor’s degree or equivalent years of experience

 

About UnitedMasters, Inc.

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.

Salary Hiring Range: $90,000 - $130,000

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.  We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. 

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.  If that ends up being the case, the updated salary range will be communicated with you as a candidate.

The salary range above is for the NY/CA.  As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.

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