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Product & Lifecycle Marketing Manager

San Francisco, CA

Who We Are

UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.

The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).

We are looking for a Product & Lifecycle Marketing Manager to join UnitedMasters!

This role is based in San Francisco with four days in-office and one day remote.

What You'll Do

Product Marketing & Strategy

  • Go-to-Market (GTM) Execution: Lead the marketing launch for new subscription features, coordinating across product, design, and social teams to ensure a unified message.
  • Competitive Intelligence: Maintain an ongoing pulse on the music distribution landscape to refine our value proposition and identify gaps in our current subscription offering.
  • User Research & Insights: Partner with integrated marketing and the product team to translate "artist pain points" into actionable product requirements and marketing hooks.
  • Positioning & Messaging: Maintain and evolve the "Source of Truth" messaging for our distribution tiers, ensuring consistency across the app, website, and external ads.
  • Feature Adoption: Monitor usage data to identify under-utilized features and build cross-channel "feature discovery" campaigns to increase perceived value and reduce churn.

Lifecycle & Conversion

  • Funnel Optimization: Design and optimize signup abandonment journeys, identifying friction points in the checkout flow and implementing creative solutions to increase conversion.
  • Retention & Winback: Develop automated strategies to prevent involuntary churn and re-engage lapsed subscribers.
  • Braze Execution: As a Braze power user, you will build and deploy sophisticated Canvas journeys, utilize Liquid for deep personalization, and manage audience segmentation to ensure our messaging is hyper-relevant.
  • A/B Testing: Run a rigorous testing roadmap across in-app modals, push notifications, and email to constantly improve engagement metrics.
  • Data Reporting: Partner with our data science team to track and report on the impact of your campaigns on subscription growth and Lifetime Value (LTV).

Knowledge, Skills and Abilities

  • Technical Proficiency:  You should be an expert in building multi-step marketing automation journeys and comfortable working with technical stakeholders to ensure data events are firing correctly.
  • Analytical Mindset: You are comfortable diving into data to identify friction points in the user journey. Experience with tools like Amplitude or Looker is a plus.
  • Product Intuition: You understand how users interact with software and can advocate for product changes that improve the marketing funnel.
  • Communication: Exceptional copywriting skills with the ability to translate complex technical features into simple, compelling benefits for artists.

Minimum Qualifications

  • 5+ years in lifecycle, product marketing, or growth marketing, ideally within a subscription-based mobile app. 
  • Hands-on experience with Braze, or another comparable automation platform (ie, Marketo, Klayvio.)              

Preferred Qualifications

  •  Music industry experience/knowledge is a plus!

About UnitedMasters, Inc.

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.

Salary Hiring Range: $125,000 - $145,000

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.  We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. 

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.  If that ends up being the case, the updated salary range will be communicated with you as a candidate.

The salary range above is for the NY/CA.  As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.

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