Back to jobs

Head of Brand

Remote

About Unlock

Unlock’s mission is to unleash the power of home equity to enrich people’s lives. We do this through a financial solution called a Home Equity Agreement or HEA, an entirely new way to access and utilize home equity. We’re not a lender, so there are no interest charges or monthly payments and homeowners with poor credit or high levels of debt can still qualify. We're beyond passionate about helping our customers build greater financial resiliency. We are mission driven, consumer centric and our products are designed for the way homeowners want to live their lives today - with flexibility and control.

About the role

We are seeking a dynamic and data-driven Head of Brand.

The Head of Brand is responsible for developing and executing a comprehensive brand strategy that drives brand awareness, preference, and loyalty. This role will oversee all aspects of brand marketing, including brand strategy, campaign development, media planning, team leadership, and budget management. The ideal candidate will be a creative and strategic thinker with a proven track record of success in brand leadership

  • You'll report to: Chief Marketing Officer  
  • Location: Remote in the US

What we're looking for

  • Develop and execute a comprehensive brand strategy that aligns with the company's overall business objectives.
  • Conduct in-depth market research and consumer insights to inform brand positioning and messaging.
  • Collaborate with design, product, and other cross-functional teams to ensure brand consistency across all touchpoints.
  • Oversee the creation and execution of innovative and engaging brand campaigns across various channels, including digital, social media, traditional media, and events.
  • Develop compelling brand messaging and creative assets that resonate with the target audience.
  • Manage campaign budgets and timelines to ensure efficient and effective delivery.
  • Identify and cultivate strategic media partnerships to amplify brand reach and visibility.
  • Negotiate media placements and optimize media spend to achieve maximum ROI.
  • Lead and mentor a high-performing brand marketing team, providing guidance and support.
  • Set clear goals and objectives, allocate resources effectively, and drive team performance.
  • Measure the impact of brand partnerships on brand awareness, market share, and revenue.
  • Establish key performance indicators (KPIs) to track the success of brand marketing initiatives.

Minimum Requirements

    • Bachelor's degree in Marketing, Advertising, or a related field
    • 10+ years of experience in brand leadership, with a proven track record of success
    • Strong understanding of brand strategy, positioning, and messaging
    • Experience in developing and executing successful marketing campaigns across various channels
    • Excellent leadership and team management skills
    • Proficiency in data analysis and performance measurement
    • Strong communication and presentation skills
    • Ability to work effectively in a fast-paced and dynamic environment
    • Master's degree in Business Administration or Marketing
    • Experience in the Financial Services
    • Proven ability to build and maintain strong relationships with internal and external stakeholders
    • Experience in leading cross-functional teams and driving organizational change
    • Strong understanding of financial metrics and budgeting

What we offer

  • Equity Stake: A share in our company, providing you with a piece of our collective success.
  • Discretionary Time Off: Flexible time off for you to rest and recharge as needed.
  • Comprehensive Health Plans: Medical, dental, and vision plans to support your well-being.
  • 401(k) Match: An annual 4% employer match to aid in your retirement planning.
  • Make Your Mark: Your chance to play a pivotal role in our growth and leave a lasting impact on the company and industry.

$240,000 base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, Unlock's Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options and paid time off.

Unlock is an equal opportunity employer. We evaluate qualified applicants without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, gender identity or other protected status under all applicable laws, regulations, and ordinances.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Unlock Technologies, Inc.’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.