Paid Search Analyst

Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.

Title: Paid Search Analyst

Direct Manager Title: Associate Director, Search

This is a full-time, remote (work-from-home) based opportunity. Must be based in the continental US.

The Role

The Paid Search Analyst is a core member of the Unlock Health media team and leads the day-to-day management of performance-driven campaigns. As a Paid Search Analyst, you will be responsible for designing and implementing successful paid search campaigns that drive traffic, leads, and conversions for our healthcare clients. The ideal candidate thrives in a fast-paced environment while building relationships within the agency and with our clients. 

What You’ll Do

• Paid search strategy and execution
• Keyword research and analysis
• Development of campaigns across various search engines (keywords, ad groups, and ad copy)
• Optimizations, reporting and insights
• Presenting recommendations and reports to clients
• Collaboration with internal teams and key stakeholders
• Keeping up with industry trends

The ideal candidate:

• Strong knowledge of the paid search (SA360, Google, Bing) landscape, platforms and best practices
• Strong analytical skills and proficiency in Excel or Google Sheets
• Measures and reports on the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Thrives in an ever-changing landscape while fostering an environment that allows others to love what they are doing
• Has healthcare experience and/or a passion for healthcare industry

Minimum Qualifications:  

• Minimum 2+ years of paid search at an agency
• Experience in applying search marketing to brand-building & direct response initiatives
• Strong command of search engine research and reporting resources

• Enjoys collaborating with internal and external teams

• Passion for the digital space
• Bachelor's degree required, BS/BA in Marketing, Advertising or related field preferred 

Perks and Benefits

• Competitive Salary Range
• Health, Dental and Vision benefit packages to fit all types of lifestyle
• Life, Short and Long Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program

About Unlock:

Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, combining Eruptr and DECODE with a team of experts in managed care, technology, and ROI design.

We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.

Equality Opportunity Employer Statement

Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.