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Workfront Platform Administrator

Nashville, Tennessee, United States

Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.

Who You Are

The Workfront Platform Administrator is responsible for managing, optimizing, and scaling the Workfront platform to support the complex, fast-paced project environment of the agency. This individual ensures that the platform enables compliant, efficient, and collaborative workflows across creative, media, strategy, and client services teams. The administrator plays a central role in aligning system configuration with agency processes, client deliverable timelines, and healthcare compliance standards.

What You'll Do

Key Responsibilities

1. Platform Administration & Optimization

  • Serve as the primary administrator for Adobe Workfront, overseeing user setup, permissions, and configurations.
  • Design and maintain project templates, workflows, custom forms, and request queues tailored for healthcare marketing operations (including MLR/Regulatory review processes).
  • Integrate Workfront with related platforms — such as Adobe Experience Manager, Workfront Proof, DAM systems, Slack, Power BI, or Veeva PromoMats — to streamline creative and compliance workflows.
  • Conduct regular audits, testing, and maintenance to ensure optimal performance and data accuracy.

2. Process Design & Workflow Governance

  • Partner with operations, creative, and account leadership to design standardized workflows that support omnichannel marketing deliverables (digital, print, paid media, etc.).
  • Build and maintain workflows that align with client-specific compliance requirements, including HIPAA guidelines.
  • Define and enforce governance standards for project setup, naming conventions, and reporting consistency across accounts.
  • Ensure Workfront configurations and data structures are optimized to enable accurate resource management insights that support workforce planning and capacity forecasting.
  • Support change management processes as the platform evolves.

3. User Enablement & Support

  • Act as the internal subject matter expert for Workfront — providing day-to-day support and troubleshooting for all users.
  • Develop and deliver training sessions for project managers, creatives, strategists, and account teams.
  • Maintain updated documentation, SOPs, and onboarding materials to ensure consistent adoption and proper system usage.
  • Partner with Workfront customer support and Adobe representatives for escalations and platform updates.

4. Reporting & Insights

  • Create and maintain reports and dashboards to track key metrics such as project velocity, resource utilization, and delivery timelines.
  • Support leadership with performance analytics that inform capacity planning and operational improvement.
  • Ensure visibility into compliance checkpoints, review cycles, and creative approval turnaround times.

5. Compliance & Data Security

  • Ensure all platform configurations and data handling practices comply with HIPAA and client confidentiality standards.
  • Support and review workflows to ensure content accuracy and documentation integrity.
  • Collaborate with IT and compliance teams to monitor user access and maintain data security protocols.

Qualifications

Education & Experience

  • Bachelor’s degree in Marketing, Business, Information Systems, or a related field.
  • 3–5 years of experience in Adobe Workfront administration, preferably within an agency or healthcare marketing environment.
  • Experience supporting regulated industry and/or healthcare client work (pharma, medtech, hospital systems) highly preferred.

Technical Skills

  • Advanced understanding of Workfront modules: Projects, Requests, Tasks, Resource Management, and Reporting.
  • Experience with Workfront Fusion and/or integrations with Adobe Experience Cloud or Veeva systems.
  • Strong proficiency in workflow automation, form design, and custom report creation.
  • Familiarity with data visualization tools (e.g., Power BI, Tableau) and enterprise collaboration tools (e.g., Slack, SharePoint).
  • Soft Skills
  • Exceptional problem-solving and analytical thinking abilities.
  • Strong communication and stakeholder engagement skills across technical and creative teams.
  • Detail-oriented, organized, and able to manage competing priorities in a deadline-driven environment.
  • Passionate about optimizing tools and processes to improve team productivity and client delivery outcomes.

 

Perks and Benefits

  • Competitive Salary
  • Health, Dental and Vision benefit packages to fit all types of lifestyles (FSA / HSA Options)
  • Life, Short- and Long-Term Disability Insurance paid 100% by the company
  • Pet insurance
  • 401(K) with a generous company match program
  • Flexible (Unlimited) Paid Time Off
  • Paid Parental Leave
  • Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
  • Employee Referral Program

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