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Regional Sales Manager, NorCal & PNW

Remote

About UNREAL

We are UNREAL - a mission-based chocolate snack company that is changing the world by proving the foods we love most don’t have to be so bad for us. UNREAL is altering the snacking landscape by reinventing America’s favorite confections we all loved ... until we realized what we were eating. We’ve removed all the artificial stuff; dyes, corn syrup, soy, preservatives, chemicals, GMO’s, and excess sugar to create chocolate snacks people can actually feel good about eating. And...the taste is UNREAL!

UNREAL products are available in over 25k locations nationwide, including Whole Foods, Costco, Walmart, Kroger, Publix, Target, and online at Thrive Market, Amazon and of course, unrealsnacks.com. And we are just getting started. Our aim is to be the global leader in better-for-you indulgent snacking. And it takes an UNREAL team to make that happen!

Job Summary

UNREAL is on the hunt for a passionate, high-energy, and self-motivated team player who is looking to impact the Northern California & Pacific Northwest region! The Regional Sales Manager, NorCal & PNW will be directly responsible for the management and development of food accounts such as Raleys, Nugget, New Seasons, and PCC. This person will be a hybrid regional HQ account manager and “feet on the street”, including being indirectly responsible for the further growth of our distribution in UNREAL’s National Mass, Club, and Away from Home accounts. They will also manage a network of brokers and distributors to drive volume, build revenue, and increase market share. 

The Regional Sales Manager, NorCal & PNW will be a vital member of the UNREAL Commercial team and report to the Director, West. This geography will include 3+ states and require 25% travel. Candidates must be located within the Northern California or Pacific Northwest region, with a preference for candidates local to the San Francisco Bay Area, CA or Seattle, WA.

What You’ll Do: 

  • Develop a business plan and sales strategy for the NorCal & PNW region to ensure attainment of company sales goals and objectives and gain new points of distribution
  • Own sales targets across assigned accounts, including selling new products to customers, account business planning, and execution of business portfolio strategies
  • Build relationships with retailers, brokers, distributors, and category managers to ensure top-notch execution and sustained growth
  • Execute annual business plans and track to achieve or exceed net sales targets.
  • Create promotional budgets and activities for the region by distributor and/or account - setting promotional planners and sales & spend goals for each of the assigned distributors and/or broker partners
  • Manage administrative projects, including sales forecasting, trade planning, verification of deductions, and data analysis
  • Create and execute creative and effective merchandising programs for top accounts
  • Initiate and coordinate development of action plans to penetrate new retailers and markets
  • Analyze data and distributor reports to highlight voids, opportunities, and risks, skillfully using data and insights to support a sales story
  • Partner with the Commercial team to identify and build selling stories tailored to specific customer needs
  • Assist customers in resolution of complaints
  • Assist in the development and implementation of marketing plans as needed.
  • Uses designated field tools for every store visit (Repsly, etc.) to document activities and ensure consistency
  • Work hand in hand with the broader UNREAL team to make recommendations for proper and effective merchandising such as shelf management positions, rack, displays, POS placements, and necessary collateral
  • Represents UNREAL at food shows, distributor & food service events, and other industry events, including executing demos as needed to drive sales and new placements

Who You Are: 

  • 5+ years of sales experience in food or beverage. Prior experience in the snacking category a plus.
  • Understanding of the U.S. grocery retail markets. Prior experience or relationships with natural chains a plus.
  • Strong planning and customer management skills to manage multiple customers in multiple categories simultaneously
  • Experience with utilizing and analyzing syndicated data (Nielsen, IRI, SPINS, etc.) and applying it to accurate forecasting
  • Strong communication skills
  • Experience in managing Distributors, Brokers and/or Direct Sales team
  • Proven track record in a retail environment
  • Thorough and ongoing knowledge of current sales and business development concepts and practices
  • Demonstrated ability working within key software applications, such as Microsoft Office and Google Suite
  • Ability to effectively communicate verbally and in writing
  • Valid driver’s license and vehicle

The base compensation range for this position is between $90,000 - $110,000 annually. This position is also eligible for a 15% bonus. The salary range listed reflects the minimum and maximum target for new hire salaries for this position. Individual compensation is determined by additional factors, including role-related experience and relevant education and certifications. Bonus payout is pro-rated to start date. Employees must be employed by September 30 of the calendar year to be eligible for bonus for that calendar year. 

What We Offer

At UNREAL, we are dedicated to providing our employees with a comprehensive array of benefits and perks that resonate deeply with our Core Values. We believe in nurturing our team members, ensuring they feel supported and valued, and enabling them to bring their best selves to work. Below, you'll find an overview of what each UNREAL employee enjoys.

  • Competitive salary and bonus
  • Unlimited PTO & all federal holidays off
  • Health, Dental, and Vision insurance - employee premiums are 100% covered,  dependent premiums covered at 60% 
  • Health Reimbursement Account
  • 401(k) with company match (eligible to participate after 6 months from hire)
  • Up to 18 weeks Paid Parental Leave
  • Paid Caregiver, Medical, & Bereavement Leave
  • Tuition Reimbursement & Professional Development Stipend
  • Wellness Stipend
  • Monthly Home Office Stipend
  • Coworking Stipend for remote employees
  • Donation Matching Program
  • Unlimited chocolate
  • Great teammates and team culture - including department & team events
  • Exposure to exciting opportunities at a rapidly growing brand!

Our Core Values

At UNREAL, our Core Values guide how we collaborate with our teammates and our external partners to bring our products to life. We search for candidates who encompass and build upon our Core Values, as outlined below:

Endlessly Pursue Better

Push yourself (and others!) to be the best you can be and do the best you can do. Challenge the status quo. Sweat the small details and don’t settle. Hold yourself and our company to sky high standards that will bring us to excellence in all that we do.

Do The Right Thing

Always ask the question “what is the right thing to do?” of yourself, our company, and our partners.

Always a Teacher, Always a Student

Be open enough to share your knowledge and humble enough to absorb new knowledge. This never ending cycle is the cornerstone of growth.

Radiate Good Vibes

Embody the joy we bring to the world with a contagious positive energy.

Make Every Bite Matter

Deliver our promise to make the best bite ever. We will not sacrifice taste, health, or the planet.

Unreal Brands, Inc. is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, veteran or military status, genetic information, citizenship, or any other legally recognized protected basis under applicable federal, state, or local law.

 

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