
Manager, Business Development Representative
We’re building the AI-powered future of maintenance.
UpKeep is on a mission to reinvent how the physical world runs—starting with the frontline teams who maintain it. We’re the creators of the world’s first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency.
What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companies—including Shell, Yamaha, Unilever, and Marriott—run on UpKeep to modernize their asset operations. We’re leading the $30B category shift toward Asset Operations Management, where uptime, intelligence, and AI converge.
Why join us:
- Own the AI-first transformation of an entire industry.
Every feature we ship leverages AI—from predictive work orders to sensor-driven automations. You’re not just iterating—you’re pioneering how data reshapes physical operations. - Real traction, real scale.
Recognized as Gartner’s #1 Facility Management solution and G2’s top-rated CMMS, we’ve earned market leadership through product, not puff. - A company where builders thrive.
We move fast, optimize for outcomes, and give high-agency operators the autonomy to ship big things. Our culture rewards bold thinking, not bureaucracy. - Global team, local energy.
With 100+ employees across the world, we support remote-first work with deep investment in our LA HQ—where certain roles and leadership converge for rapid innovation. - Equity and upside, not just a paycheck.
Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth.
If you’re driven by impact, energized by AI, and hungry to transform a legacy industry—we’re hiring!
POSITION SUMMARY
The Manager, Business Development is a frontline role that is tasked with developing our outbound lead generation strategy and a high performing team of Business Development Representatives to drive high quality sales leads through outbound prospecting. The ideal candidate will have experience in sales prospecting, hiring, onboarding, training, and managing a team with the ability to inspire, lead, coach, and communicate & collaborate across the organization. This role is responsible for providing day-to-day operational leadership ensuring effective strategies are deployed resulting in increased productivity. It will require a passion for coaching, developing, metrics/reporting, and giving feedback. This is an in-office role based in Los Angeles, with an expectation to be in office three days a week.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
- Proven ability to manage the full employee lifecycle, build a sales development strategy, and develop a team of high performing BDR’s
- Heavy emphasis on hiring, onboard, training, motivating, and developing employees to build bench strength and promote across our sales department
- Provide day to day coaching, lead performance conversations, and support career development of direct reports
- Drive outreach strategies leveraging ABM playbook to drive new and expansion opportunities
- Take ownership of playbooks and enablement for the BDR Team
- Own content creation for outbound prospecting campaigns
- Responsible for BDR team meeting and exceeding ramp schedules and quotas
- Create, own and manage strategy for outbound metrics
- Define, track, and communicate weekly, quarterly, and annual goals to the team to drive consistent performance
- Build a culture of motivated and inspired team members by creating a fun and engaging team culture
- Monitor team activity and train on best practices to drive prospect engagement and team success
- Provide clear visibility on pipeline performance through ongoing management of team and metrics
- Own CRM & Sales Engagement process for BDRs and recommend process improvements
- Conduct outbound prospecting alongside BDRs
- Work across sales and marketing to develop and hand off high-quality opportunities.
- Leverage AI tools and platforms to enhance outbound strategy, improve prospect targeting, and personalize outreach at scale
EXPERIENCE
- Bachelor's Degree or equivalent experience a plus
- 4+ years of experience supervising and managing a Sales Development team
- Proficiency with CRM applications such as Salesforce
- Experience with Outreach, Apollo, Gong, and SalesNavigator is a plus
- Extensive lead generation and sales development experience in a high-paced sales environment
KNOWLEDGE
- Ability to meet deadlines
- Team leader with the ability to work individually as well as collaboratively
- Action-oriented and results-driven mentality
- Highly organized with strong time-management skills
- Strong interpersonal skills with a passion for team building
- Familiarity with using AI-powered sales enablement tools to optimize workflows and analyze performance metrics
DESIRED BEHAVIORS
- Facilitates change - encourages continuous improvement of work practices and processes. Enable the ability to move through change to transform new levels of thinking, understanding, and work practices.
- Drives execution – engage and enthuse team by cascading company & departmental goals into individual goals. Sets high performance standards, sets clear expectations, facilitate problem solving, provide task clarity and set boundaries.
- Manage the team – be a steady hand, hold the team accountable, utilize straight talk and take corrective action when required to ensure compliance and fair treatment, provide consistent reward and recognition.
- Keep the team focused and motivated - facilitate timely decision making, know when to escalate, fail fast, provide timely feedback and regular communication.
- Technically proficient - know own role thoroughly and possesses a wide field of knowledge, has a solid familiarity with team member’s roles and tasks.
- Uses the full capabilities of the team – understands team member’s development needs and aspirations, takes these into consideration when assigning task and responsibilities. Develop and coach so the team can reach full potential.
- Over communicates - hosts team communication (1:1`s and team meetings), cascades important and “need to know” information in a timely manner.
- Involve employees in decision making – encourage communication across the team along with sharing of ideas and proposed solutions. don’t allow members to operate in isolation, utilize each team member's strengths and skills.
- Manages collaboratively - Foster teamwork, empower and develop trust with employees to deliver successfully and delegate appropriately.
- Displays ethical character and competence - Always act with integrity and intent.
- Is a role model – displays high levels of commitment and energy, role models our values, sets high standards of behavior. Influence others positively, act as a good citizen of UpKeep.
COMPENSATION
This role will receive a competitive On-Target Earnings (base salary + sales commission) + benefits + equity. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
The base pay for this role is: $108,000 USD per year ($180,000 OTE).
UpKeep started in a garage, where our founder Ryan taught himself to code and built the first mobile-first maintenance app. The idea was simple but powerful: put modern software in the hands of frontline technicians—and transform how maintenance gets done.
Today, UpKeep is the leading cloud-native Asset Operations Management platform, serving over 4,000 businesses worldwide across manufacturing, utilities, healthcare, and beyond. Our Industrial IoT and AI-first software helps maintenance and facilities teams streamline work, predict failures, and act faster—with real-time insights and automation at their fingertips.
We’re building for the deskless workforce—the essential workers who keep our physical world running—and arming them with the tools they deserve. In a world re-shoring manufacturing, accelerating automation, and embracing AI at scale, we’re riding the next macro wave—and leading the transformation of legacy maintenance into intelligent operations.
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