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Brand & Content Marketing Manager

Los Angeles / Hybrid

We’re building the AI-powered future of maintenance.

UpKeep is on a mission to reinvent how the physical world runs—starting with the frontline teams who maintain it. We’re the creators of the world’s first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency.

What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companies—including Shell, Yamaha, Unilever, and Marriott—run on UpKeep to modernize their asset operations. We’re leading the $30B category shift toward Asset Operations Management, where uptime, intelligence, and AI converge.

Why join us:

  • Own the AI-first transformation of an entire industry.
    Every feature we ship leverages AI—from predictive work orders to sensor-driven automations. You’re not just iterating—you’re pioneering how data reshapes physical operations.

  • Real traction, real scale.
    Recognized as Gartner’s #1 Facility Management solution and G2’s top-rated CMMS, we’ve earned market leadership through product, not puff.

  • A company where builders thrive.
    We move fast, optimize for outcomes, and give high-agency operators the autonomy to ship big things. Our culture rewards bold thinking, not bureaucracy.

  • Global team, local energy.
    With 100+ employees across the world, we support remote-first work with deep investment in our LA HQ—where certain roles and leadership converge for rapid innovation.

  • Equity and upside, not just a paycheck.
    Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth.

If you’re driven by impact, energized by AI, and hungry to transform a legacy industry—we’re hiring!

POSITION SUMMARY

UpKeep has strong roots with the practitioners and managers who run day-to-day maintenance operations. The next phase of growth requires earning the attention and trust of the directors, VPs, and C-suite leaders who control budget, drive strategic decisions, and champion platforms across their organizations.

The Brand & Content Marketing Manager will lead that shift. This role owns how UpKeep shows up across every owned channel: the website, content, social, video, and webinars. The mandate is to build a brand that resonates with executive-level buyers without losing the credibility we’ve earned with the frontline audience who uses and advocates for the product every day.

This is a high-ownership role for someone who can think at the strategic level, write and create at a high standard, and build programs that scale.

 

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES  

Executive Audience Development

  • Build and execute a content strategy designed to reach and resonate with director, VP, and C-suite buyers in asset-intensive industries.
  • Develop thought leadership positioning for UpKeep that speaks to operational efficiency, capital planning, and digital transformation at the leadership level.
  • Create and run a webinar program targeting executive audiences: recruiting guest speakers, building co-branded content, and ensuring programs are tied to pipeline.
  • Work with the team to identify the right tone, formats, and channels that earn executive attention without alienating the practitioner base.

Website & Digital Experience

  • Own the end-to-end experience of upkeep.com, including site structure, messaging, navigation, UX, and design consistency.
  • Manage all product pages to clearly communicate value and differentiate UpKeep at both the operator and decision-maker level.

Content Strategy & Creation

  • Develop and execute a content roadmap spanning blog, customer stories, video, and branded design, using AI to accelerate research, briefing, and first-draft production.
  • Prioritize formats that build credibility with executive buyers: in-depth reports, benchmark data, executive interview series, and webinar recordings.
  • Use AI tools to accelerate content repurposing across channels, turning a single webinar or report into blog posts, social clips, email copy, and more without proportional increases in headcount.
  • Ensure all content reflects a consistent brand voice that works across the buying committee, from the technician to the CFO.

SEO & Organic Growth

  • Own UpKeep’s SEO strategy and execution: keyword targeting, on-page optimization, backlink development, and traffic performance reporting, leveraging AI tools to identify opportunities and automate analysis at scale.
  • Vet, select, and manage SEO vendors or agencies where relevant.
  • Tie SEO work to measurable outcomes including traffic growth, lead volume, and pipeline attribution.

Social & Brand

  • Maintain and evolve UpKeep’s presence on LinkedIn, YouTube, and emerging channels.
  • Build coordinated brand campaigns that connect across blog, social, video, and webinar programs.
  • Develop an executive social strategy, including content that supports UpKeep leaders building their own thought leadership presence.

Team & Cross-Functional Work

  • Define content workflows, publishing cadences, and internal review processes, building AI into production steps to increase team output without sacrificing quality.
  • Partner closely with Product Marketing on launches, campaigns, and positioning.
  • Work with Sales and Customer Success to source customer stories and identify executive reference opportunities.
  • Coordinate external partners (Web, SEO, designers, production vendors) to execute key programs.

 

EXPERIENCE

  • 5+ years in content marketing, brand, or digital marketing, with at least 2 years in B2B SaaS or a comparable enterprise software environment.
  • Demonstrated experience creating content that targets senior buyers: directors, VPs, or C-suite personas.
  • Experience planning and running webinar programs, including executive-level events.
  • Track record of growing organic traffic and building content programs from a strategy through to execution.
  • Demonstrated current use of AI tools in content production, research, or SEO workflows. Be ready to talk through how you use them and what the output difference looks like.

 

KNOWLEDGE 

  • Strong editorial judgment with the ability to write and edit at a high standard across multiple formats and audience levels.
  • Deep understanding of content SEO, including keyword research, on-page optimization, and how content drives pipeline.
  • Comfortable with data: able to pull insights from analytics platforms, build a content performance report, and use data to make decisions.
  • Hands-on experience with CMS platforms, marketing automation, SEO tools, and AI writing and research tools. Active use of AI in your current workflow is required, not a plus.
  • Strong project management skills and a clear track record of shipping work on time across multiple concurrent priorities.
  • Ability to translate technical product capabilities into language that resonates with executive and operational audiences.

How We Measure Success

  • Growth in executive-level engagement: webinar attendance, content downloads, and engagement from director+ personas.
  • Website traffic growth: organic sessions, returning visitors, and on-site conversion rates.
  • Content output and quality: publishing cadence, traffic per piece, backlinks earned. AI-assisted workflows are expected to meaningfully raise volume without adding headcount.
  • Webinar program performance: number of programs run per quarter, attendance, and pipeline influence.
  • Video metrics: YouTube growth, views, and engagement by content type.
  • SEO health: keyword rankings, organic visibility, and search-driven pipeline contribution.
  • Customer story output: number of published case studies and executive references per quarter.

 

DESIRED BEHAVIORS 

  • Takes ownership of outcomes, not just outputs. Knows the difference between shipping content and building a program that moves the business.
  • Thinks about the full buyer journey, from an executive’s first touchpoint through to a sales conversation.
  • Brings a point of view. Has opinions on what the brand should stand for and is comfortable advocating for that position.
  • Communicates clearly across teams and seniority levels, internally and externally.
  • Manages up well: flags blockers early, provides clear status updates, and asks the right questions when priorities need to be set.
  • Stays curious about the industry, the customer, and the craft of content and brand.
  • Acts with integrity and holds themselves accountable for the quality and impact of their work.
  • Receptive to change – is flexible. Seeks and adopts improved approaches and processes.
  •  Initiates action – is results oriented. Takes responsibility for actions and outcomes. Meets commitments and strives for high performance.
  • Manages the workload - makes timely decisions, prioritizes effectively, solves problems,   monitors results, and takes remedial action where necessary.
  • Technically proficient – able to apply the technical knowledge and skills required in the job role and responsibilities in order to achieve the expected outputs. 
  • Takes responsibility for own learning - knows personal strengths, recognizes development needs, and takes action to improve. Is open to feedback and always seeks to learn. 
  • Communicates ideas – respectfully exchanges information and proposes a way forward. Listen to views of colleagues and take in diverse perspectives. 
  • Works collaboratively – shares knowledge and information, fosters teamwork, and contributes to a positive work environment where people want to come to work.  
  • Display ethical character and competence - acts with integrity and intent, is accountable for own actions, behaves according to the company values. 
  • Act as a good citizen of UpKeep.

 

COMPENSATION

This role will receive a competitive base salary + annual bonus + benefits + equity. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is $125,000 - $145,000 USD per year.

Company History & Product:

UpKeep started in a garage, where our founder Ryan taught himself to code and built the first mobile-first maintenance app. The idea was simple but powerful: put modern software in the hands of frontline technicians—and transform how maintenance gets done.

Today, UpKeep is the leading cloud-native Asset Operations Management platform, serving over 4,000 businesses worldwide across manufacturing, utilities, healthcare, and beyond. Our Industrial IoT and AI-first software helps maintenance and facilities teams streamline work, predict failures, and act faster—with real-time insights and automation at their fingertips.

We’re building for the deskless workforce—the essential workers who keep our physical world running—and arming them with the tools they deserve.  In a world re-shoring manufacturing, accelerating automation, and embracing AI at scale, we’re riding the next macro wave—and leading the transformation of legacy maintenance into intelligent operations.

Backed by $50 million from Insight Partners, Emergence Capital, Mucker, and Y Combinator, we're not just building software.  We're defining a new category for the built world.
 
 
Learn More!
 
 
At UpKeep, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. UpKeep is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation or Veteran status.

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