Sales Leader, Europe

About Upshop

Upshop is the market leader in Total Store Operations solutions for the Grocery and C-Store markets. We offer an AI-powered, SaaS platform connecting Fresh, Center, eCommerce, and DSD department operations to deliver a simplified, smarter, more connected store experience. Customers running Upshop realize significant improvements in sales, shrink, food safety and sustainability across the entire store. 150+ retail chain accounts trust our software in over 30k+ stores, 9 countries, and 3 continents. 

Overview of the Role

We are seeking a dynamic and experienced sales leader to launch and scale Upshop’s commercial presence across Europe. This role is responsible for building a high-performance sales team, acquiring new enterprise retail clients, and expanding strategic relationships across the region. The ideal candidate will bring a strong track record in enterprise SaaS sales, a deep understanding of the European retail landscape, and a passion for building culture and capability from the ground up. 

Responsibilities

• Team Leadership: Recruit, develop, and lead a high-performing sales team across key European markets, with an emphasis on accountability, coaching, and results.
• Market Expansion: Define and execute the go-to-market strategy for Europe, with a focus on the UK, Nordics, and other priority regions.
• Customer Acquisition & Growth: Drive new logo acquisition and expand existing accounts through strategic engagement and value-based selling.
• Cross-Functional Collaboration: Partner with marketing, product, and customer success to align on regional priorities and deliver a seamless customer experience.
• Forecasting & Reporting: Own pipeline development, forecasting accuracy, and performance reporting for the European region. 

Qualifications 

• 8+ years of enterprise SaaS sales experience, with at least 3 years in a sales leadership role.
• Proven success building and scaling sales teams in new or emerging markets.
• Experience selling into retail, supply chain, or store operations is strongly preferred.
• Strong understanding of the European business environment and cultural nuances.
• Excellent communication, negotiation, and executive engagement skills.
• Fluent in English. 

Benefits/Perks

• Opportunity to shape and lead Upshop’s European growth strategy from day one.
• A mission-driven company with a platform that’s transforming retail operations.
• A collaborative, performance-oriented culture with strong executive support.
• Competitive compensation and equity package.