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Senior Copywriter (Contract to Hire)
New York, NY or Remote (US)
About Us
Nourish is on a mission to improve people’s health by making it easy to eat well. Nutrition-related chronic disease is the largest and most overlooked crisis in the world. Food can be medicine: working with a Registered Dietitian is one of the most effective interventions available, but <1% of eligible Americans use their covered benefits.
Nourish is building an AI-native, patient-friendly healthcare system centered on nutrition that improves outcomes, lowers costs, and helps people live healthier, longer lives. We launched three years ago, are live in all 50 states, and already have thousands of dietitians and hundreds of thousands of patients on the platform.
We are growing quickly, have partnered with national health insurance companies and provider groups, and have raised $115M from top-tier VCs including JP Morgan Growth Equity, Thrive Capital, Index Ventures, Y Combinator, Maverick Ventures, Box Group, Atomico, G Squared, and Pinegrove Venture Partners. Our angel investors include world-class healthcare founders from Oscar, Rightway Health, Headway, Spring Health, and Alto Pharmacy, as well as soccer star Alex Morgan and the founders from Olipop and Notion.
About the Role:
We’re hiring a Senior Copywriter - Growth Marketing to support Nourish’s marketing channels, including paid social, lifecycle, TV, audio, direct mail, web assets, and affiliate. You will collaborate closely with our Creative Lead and other marketing leaders to shape Nourish's tone of voice and messaging across multiple platforms.
This is a contract role with potential for full-time depending on performance. We’re seeking folks who can fulfill a minimum of 15-20H weekly. Please note this role is only open to US-based candidates.
Key Responsibilities:
- Copywriting for Key Channels: Write compelling performance copy for paid social, lifecycle, TV, audio, direct mail, web assets, and affiliate
- Brand Voice and Messaging Strategy: Contribute to defining Nourish’s tone of voice and messaging, ensuring consistency across all channels and formats. Collaborate in campaign concepts and brainstorming sessions.
- Creative Ideation and Cross-Functional Collaboration: Work with paid social managers, creative teams, and external partners to produce high-performing assets. Help shape creative strategies that are both innovative and performance-driven.
- Performance and Insights Integration: Employ testing, consumer insights, and ad feedback to optimize messaging for conversion.
We’d love to hear from you if:
- You have 4-7 years of copywriting experience, ideally in a high-growth or startup environment within health, nutrition, or consumer brands
- You have direct experience writing for paid social, lifecycle, TV, audio, direct mail, web assets, and affiliate
- You’ve collaborated with paid social managers, creative teams, and external partners to produce high-performing creatives
- You have a portfolio that showcases your ability to write across various marketing platforms and consumer industries
- You're excited about Nourish’s mission to improve millions of lives through food!
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