Growth Lead

About the Role

As Growth Lead, you’ll take end-to-end ownership of our most important growth channels. You’ll operate at the intersection of data, strategy, and execution, running high-impact experiments, uncovering performance insights, and helping us scale a mission-critical growth engine.

You’ll report to our Director of Growth and work closely with peers across Analytics, Finance, Product, and Creative. This is a great opportunity to fully own channel strategy and execution and drive the growth of the business.

This role is full-time and based in NYC (expectation to be in-person 3–4 days/week, with some remote flexibility). Our office is in Union Square.

Key Responsibilities: 

• Own the strategy and execution of our largest acquisition channels: You’ll be responsible for driving efficient growth on these channels end-to-end, including setting strategy, making capital allocation decisions, launching experiments, and making data-driven optimizations.
• Lead strategic analysis and problem-solving: You’ll proactively identify key growth opportunities, design and execute analyses to understand what’s working (and what’s not), and translate insights into clear next steps.
• Collaborate across teams to drive performance: You’ll work closely with internal partners (Creative, Influencer, Analytics, Product) to ensure we’re launching the best possible ads and learning as much as we can from every dollar spent.
• Own reporting, pacing, and forecasting: You’ll build and maintain channel-level performance reports that inform company-wide decisions and ensure we’re hitting goals.
• Drive experimentation and learning: You’ll build a roadmap of high-impact tests (across targeting, creative, budget strategy, etc.) and lead execution, always focused on improving customer acquisition and efficiency.

We’d love to hear from you if:

• You have 2-4 years of experience in a highly analytical role (Consulting, Finance, Growth, Strategy + Ops, Performance Marketing) in a high-growth, fast-paced environment.
• You are extremely data-driven, with the analytical horsepower to uncover meaningful insights and translate them into action. You approach problems with first-principles thinking and a sharp strategic lens.
• You are an exceptionally fast learner who ramps up quickly in unfamiliar domains. You’re naturally curious and don’t need much direction to get moving.
• You are a collaborative problem-solver who communicates clearly and works well across disciplines—including creative, technical, and analytical stakeholders.
• You are detail-oriented and methodical, whether it’s structuring a test, reviewing data, or QAing a system. You sweat the small stuff because it matters.
• You are scrappy, action-oriented, and self-motivated. You’re excited to get your hands dirty and solve problems at both the strategic and tactical levels.
• You thrive in high-pressure, fast-paced environments, where priorities shift and stakes are high. You stay calm, focused, and solution-oriented—even when things get messy.

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