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Senior Marketing Copywriter

New York, NY

About Us

Nourish is on a mission to improve people’s health by making it easy to eat well. Nutrition-related chronic disease is the largest and most overlooked crisis in the world. Food can be medicine: working with a Registered Dietitian is one of the most effective interventions available, but <1% of eligible Americans use their covered benefits.
 
Nourish is building an AI-native, patient-friendly healthcare system centered on nutrition that improves outcomes, lowers costs, and helps people live healthier, longer lives. We launched three years ago, are live in all 50 states, and already have thousands of dietitians and hundreds of thousands of patients on the platform.
 
We are growing quickly, have partnered with national health insurance companies and provider groups, and have raised $115M from top-tier VCs including JP Morgan Growth Equity, Thrive Capital, Index Ventures, Y Combinator, Maverick Ventures, Box Group, Atomico, G Squared, and Pinegrove Venture Partners. Our angel investors include world-class healthcare founders from Oscar, Rightway Health, Headway, Spring Health, and Alto Pharmacy, as well as soccer star Alex Morgan and the founders from Olipop and Notion.
 
Learn more about us here and read about our recent Series B here.

About the Role

The Senior Marketing Copywriter will own copy efforts and contribute to new concept ideation across paid channels, lifecycle marketing (email, SMS, push notifications), and landing pages. You’ll craft messaging that resonates and drives engagement, conversions, and retention. Partnering closely with marketing and design, you’ll help bring new ideas and campaigns to life. You’ll have opportunity to directly impact growth through compelling, performance-driven copy.

You’ll report to our VP, Growth Marketing and work closely with Marketing, Design, Analytics, Creative Strategy, and Product.

This role is full-time and based in NYC or SF (expectation to be in-person 3–4 days/week, with some remote flexibility). Our office is in Flatiron.

Key Responsibilities:

  • Own copywriting across paid channels, lifecycle marketing (email, SMS, push notifications), and landing pages, ensuring consistency in brand voice and messaging.
  • Craft compelling messaging that captures attention, evokes emotion, and drives action.
  • Collaborate with cross-functional partners to drive performance by testing, iterating, and optimizing copy.
  • Leverage audience insights, platform trends, and creative best practices to inform and inspire new messaging approaches.
  • Contribute in development of messaging frameworks, creative briefs, and content guidelines to scale high-quality copy across channels.
  • Help shape and evolve the brand tone and voice across patient touchpoints.

We’d love to hear from you if:

  • You have 5+ years of marketing copywriting experience, ideally in high-growth consumer startups and/or agencies.
  • You have strong storytelling skills with the ability to simplify complex ideas and craft clear, concise, and persuasive copy.
  • You have proven experience crafting high-performing copy across paid social, email, and landing pages. Experience writing copy for upper-funnel channels like TV, audio, and OOH is a plus.
  • You have deep understanding of social media trends, audience behavior, and creative best practices across Meta, TikTok, and YouTube.
  • You have a data-informed mindset, with ability to use data and insights to optimize copy and inspire new creative ideas.
  • You are highly organized with the ability to manage multiple priorities and work in a fast-paced, collaborative environment.

More Information

 
Please note that you must be legally authorized to work in the U.S. for this position. 
 

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