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Director of Lifecycle Marketing
New York, NY; San Francisco, CA
About Us
Nourish is on a mission to improve people’s health by making it easy to eat well. Nutrition-related chronic disease is the largest and most overlooked crisis in the world. Food can be medicine: working with a Registered Dietitian is one of the most effective interventions available, but <1% of eligible Americans use their covered benefits.
Nourish is building an AI-native, patient-friendly healthcare system centered on nutrition that improves outcomes, lowers costs, and helps people live healthier, longer lives. We launched three years ago, are live in all 50 states, and already have thousands of dietitians and hundreds of thousands of patients on the platform.
We are growing quickly, have partnered with national health insurance companies and provider groups, and have raised $115M from top-tier VCs including JP Morgan Growth Equity, Thrive Capital, Index Ventures, Y Combinator, Maverick Ventures, Box Group, Atomico, G Squared, and Pinegrove Venture Partners. Our angel investors include world-class healthcare founders from Oscar, Rightway Health, Headway, Spring Health, and Alto Pharmacy, as well as soccer star Alex Morgan and the founders from Olipop and Notion.
About the Role
As the Director of Lifecycle Marketing on our rapidly scaling team, you’ll own the full lifecycle strategy across the patient journey (acquisition, retention, and reactivation). You’ll play a critical role in executing Nourish’s growth roadmap by converting more patients and increasing LTV through personalized, high-performing lifecycle campaigns. This is a unique opportunity to build and elevate lifecycle marketing from the ground up and shape a foundational growth engine for Nourish. You’ll report to our VP, Growth Marketing and work closely with Marketing, Design, Analytics, Creative Strategy, and Product.
This role is full-time and based in NYC or SF. Expectation to be in-person 3–4 days/week if in NY, with some remote flexibility. Our NY office is in Flatiron.
Key Responsibilities:
- Own the end-to-end lifecycle strategy across acquisition, retention, and reactivation. Drive measurable improvements in conversion and LTV.
- Lead, mentor, and grow a high-performing team of lifecycle marketers and foster a culture of experimentation, accountability, and operational excellence.
- Oversee the execution of automated and one-off campaigns across email, push, and SMS. Ensure campaigns are timely, personalized, and aligned with business priorities.
- Develop advanced segmentation and targeting strategies leveraging behavioral, demographic, and engagement data. Partner closely with Product, Engineering, and Marketing Analytics to unlock deeper personalization and predictive capabilities.
- Own a rigorous testing roadmap across creative, messaging, channel mix, and audience strategies. Translate insights into ongoing optimizations that improve efficiency and impact.
- Collaborate with cross-functional partners for product launches to ensure lifecycle marketing accelerates adoption, engagement, and long-term retention.
- Define, monitor, and report on lifecycle KPIs. Deliver clear insights and strategic recommendations and continuously refine strategy based on data, learnings, and market trends.
- Spearhead the evaluation and selection of cross-channel engagement platforms, ensuring the chosen solution aligns with business needs, technical requirements, scalability, and long-term operational efficiency.
- Continuously track industry trends, emerging technologies, and evolving customer engagement practices to provide thought leadership that helps shape our long-term lifecycle strategy.
We’d love to hear from you if:
- You have 8+ years of Lifecycle Marketing experience executing and optimizing cross-channel lifecycle campaigns across conversion, retention, and reactivation for consumer-facing products. Experience in health or medical industries is a plus.
- You have hands-on execution experience launching email, SMS, and push campaigns end-to-end. Experience with Customer.io and SendGrid is preferred.
- You have proven track record of moving core metrics through rigorous experimentation, including improving conversion rates, reducing churn, and increasing customer LTV.
- You have experienced managing creative production, including partnering with designers, copywriters, and email developers to deliver engaging and high-performing campaigns.
- You have partnered with product, engineering, and data teams to build reliable data pipelines, integrations, and triggers that power advanced personalization and automation.
- You are highly proficient in leveraging data and customer insights to craft segmentation strategies, develop tailored messaging, and inform campaign decision-making.
- You are passionate about food as medicine and excited by Nourish’s mission to improve the lives of millions through nutrition therapy.
More Information
Please note that you must be legally authorized to work in the U.S. for this position.
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