Creative Strategist

About the Role

As Creative Strategist, you'll own the creative strategy engine for paid social, starting with Meta and TikTok. You'll be the connective tissue between performance data and great creative: digging into why ads work, surfacing human insights behind the numbers, and translating those into concepts that drive results at scale. You'll report to our Growth Creative Lead and work closely with peers across Creative, Paid Media, Influencer, Design, and Analytics. The work you do will directly support our mission to improve people's health as our ads are often the first way many patients hear about Nourish.

This role is full-time and based in NYC (expectation to be in-person 3–4 days/week, with some remote flexibility). Our office is in Union Square.

Please note: This role is best suited for candidates with hands-on performance creative experience in a startup or agency environment. While backgrounds in copywriting, organic social, or UGC can be additive, we’re looking for someone who has directly owned creative strategy tied to paid growth outcomes.

Key Responsibilities & Opportunity:

• Own the creative strategy engine for paid social channels: You'll drive efficient growth across our core channels, starting with Meta and TikTok. You’ll set creative roadmaps, develop ad concepts, and iterate toward ad winners and lower CPA. You’ll use performance data to experiment with new hooks, formats, messaging, and cultural trends.
• Lead quarterly and weekly creative testing: You'll translate performance data into insight-driven briefs and guide internal teammates, agencies, and influencer partners to deliver impactful assets.
• Collaborate with creative team to ship winning creative: You'll work directly with Design, Video, Copy, and Influencer to brief, review, and scale concepts, acting as a coach and light creative director to strengthen creative output.
• Own creative reporting and insights: You'll own weekly creative strategy reporting and partner with Paid Media to analyze results and suggest optimization opportunities. Your analyses will translate data into actionable insights, test priorities, and scale decisions.
• Drive broader strategic analysis and learning: You’ll lead macro analyses that go beyond weekly performance, looking across audience, messaging, and other key drivers to identify larger growth opportunities.

You’re a great fit if you:

• Have 2–4 years of direct experience as a growth marketing manager or creative strategist, ideally within a performance creative agency or in-house team. Perhaps you’re a growth marketer ready to move beyond media buying or a strategist from a performance agency interested in a mission-driven, high-ownership role.
• Are naturally social-first with strong creative instincts. You can turn an insight into a wide range of innovative, on-trend paid social concepts. You’re personally always online and intrinsically motivated by creative trends.
• Are an excellent creative partner. You work seamlessly with creatives, communicate learnings clearly, value feedback, and can act as a coach or light creative director on briefs.
• Are intellectually curious and drawn to insight generation. You’re strong at pattern recognition, spotting performance trends in creative data, and uncovering the human insight behind what’s working.
• Are a data-driven problem solver. You’re comfortable interpreting performance metrics and translating insights into creative action. You understand performance fundamentals and are familiar with dashboards like Motion.
• Are detail-oriented and organized. Sloppy work, incorrect ad names, poorly cropped creative, and missed deadlines wouldn’t make it past you.
• Are scrappy, action-oriented, and self-motivated. You’re excited to get your hands dirty and solve problems at both the strategic and tactical levels.
• Thrive in fast-paced environments where priorities shift and stakes are high.

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