Careers at Userflow | Product Adoption Platform Jobs
Userflow: The product adoption engine for customer-obsessed teams
Userflow helps teams turn users into champions.
We give customer-obsessed teams everything they need to onboard, guide, and grow users—without relying on engineering. From in-app experiences to insights and AI-powered workflows, Userflow helps teams drive adoption at every stage of the user journey.
Who We Are
- Customer-Obsessed: We build for teams that care deeply about their users—and we hold ourselves to the same standard.
- Product-Led Thinkers: We believe great products drive growth, and great experiences make that growth scalable.
- Builders: We move fast, take ownership, and care deeply about the quality of what we ship.
What We Do
We help teams drive product adoption from first interaction to long-term growth:
- Onboard and guide users: Create in-app experiences that help users get value faster.
- Drive adoption and discovery: Help users understand and use the features that matter most.
- Support users in context: Deliver help, answers, and resources exactly when users need them.
- Turn insight into action: Understand user behavior and continuously improve the product experience.
Why Join Us
- Build what’s next in product adoption: Help define a category that goes beyond onboarding.
- Own meaningful work: Make a direct impact on the product, the business, and our customers.
- Work across product, growth, and success: Collaborate closely in a truly product-led environment.
- Stay close to the customer: Everything we do is grounded in real user needs and outcomes.
Ready to help teams turn users into champions? We’re hiring.
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Featured Jobs
Tech Lead
About the Role:
We are looking for an experienced Tech Lead (Frontend) to design and build large-scale, production-grade web applications — including AI-powered features and solutions. In this role, you will take ownership of building highly responsive and scalable user interfaces using modern technologies such as React.js and TypeScript, while leveraging AI tools and frameworks to accelerate development and enhance the end-user experience.
What You’ll Do:
Design and build production-level, large-scale web applications.
Develop responsive and intuitive front-end interfaces using HTML, CSS, and JavaScript.
Architect and implement complex user interfaces from the ground up, covering requirements, design, development, deployment, and ownership.
Own front-end development for one or more products and drive technical excellence.
Build and maintain single-page applications using React.js and TypeScript.
Collaborate with cross-functional teams to deliver scalable SaaS products.
Conduct code reviews and provide constructive feedback to maintain high code quality, extensibility, and maintainability.
Solve complex problems at both application and system levels.
Contribute to developer experience improvements, tooling, and platform capabilities.
Participate in OSS contributions, architecture discussions, and technical standardization where applicable.
What You Bring:
5+ years of experience building large-scale (1M concurrent users) web applications.
Strong hands-on experience with React.js, JavaScript, and TypeScript.
Solid experience building Single Page Applications (SPA).
Having developed web SDKs with hands on debugging and troubleshooting capabilities.
Proficiency in HTML, CSS, modern frontend tooling (Webpack, Babel, etc.).
Experience with cloud and DevOps tools (AWS, CI/CD, serverless deployments).
Strong understanding of scalable architecture and performance optimization.
Experience working in fast-paced startup or product environments (preferred).
Understanding of SaaS platforms and developer tools ecosystem (preferred).
Nice to Have:
Open-source contributions and community involvement.
Experience building no-code / low-code platforms or cloud editors.
Experience building and maintaining high scale SDKs.
If you're driven by creating exceptional software and equipping teams with powerful, no-code tools, and AI-enabled solutions then you're in the right place. Join us in our journey to revolutionize user engagement and product growth.
Manager, Customer Success Programs & Enablement
About the Role
We're looking for a Manager, Customer Success Programs & Enablement to lead our customer support team while building and scaling the education and enablement programs that drive customer success, deepen product knowledge, and support our broader retention objectives.
This is a hybrid people management and program management role. You'll directly manage a team of customer-facing support specialists while also owning the design, development, and continuous improvement of AI-powered programs across customer education, internal enablement, and knowledge sharing. You'll leverage agents, automation, and modern tooling to build programs that don't just inform—they drive measurable outcomes in retention and expansion.
A flagship responsibility of this role is building and running a Product Manager Academy: a structured, best-in-class educational program that teaches PMs how to drive product adoption using our platform's features and capabilities. The Academy serves multiple audiences—it's a customer education resource, an internal training foundation for our Support and CSM teams, a sales enablement asset, and a top-of-funnel thought leadership vehicle that reinforces our position as the go-to platform for product-led growth.
You'll also play a central role in one of our most critical near-term initiatives: owning the internal and customer-facing education strategy for our product migration, guiding customers and our team through the transition from Beamer to Userflow at scale.
Your work will sit at the intersection of Customer Success and our PLG motion —surfacing customer insights and needs that translate into improvements directly in the product or product experience.
What You'll Do
People Leadership
Directly manage a team of customer-facing support specialists, setting direction, priorities, and a high standard for customer experience.
Coach and develop team members on product knowledge, product adoption knowledge, and educational content contribution.
Build a team culture rooted in continuous learning, customer empathy, and program ownership.
Partner closely with Marketing, PMM, Sales, and CS Leadership to align team efforts with broader company goals.
Product Adoption Academy
Design, build, and operate a PA Academy—a structured educational program teaching best practices for driving product adoption, grounded in the features, functionality, and use cases our platform enables.
Develop a curriculum that connects real product capabilities to adoption frameworks and strategies PMs can apply directly in their work—making the Academy as much a product education resource as a thought leadership one.
Build the Academy to serve multiple audiences:
Customers — a high-value destination that accelerates onboarding, deepens product usage, and reinforces long-term retention.
Support & CSM teams — an internal training foundation that ensures customer-facing team members deeply understand the product and can speak confidently to adoption best practices.
Sales — a compelling enablement resource that demonstrates platform depth and expertise, supporting deal acceleration and credibility in the sales process.
Top-of-funnel awareness — a thought leadership asset that attracts prospective customers, builds brand authority, and establishes us as the definitive resource for PLG and product adoption strategy.
Create and maintain course content, resources, certifications, and programming that evolve alongside the product and industry trends.
Partner with Marketing and PMM to ensure Academy content is amplified across channels and integrated into demand generation and content strategy.
Partner with Sales and CS Leadership to integrate the Academy into the sales motion and customer lifecycle.
Measure and report on Academy enrollment, completion, downstream retention and expansion impact, and its contribution to top-of-funnel pipeline and brand visibility.
AI-Powered Program Development & Management
Own the design, build, and ongoing improvement of technology-based CS programs, with a strong emphasis on AI agents and automation.
Build and maintain programs across four core areas:
Customer Education — scalable, self-serve resources that accelerate time-to-value and deepen product understanding.
Customer Training — structured training experiences that help customers succeed with our platform at every stage.
Internal Training — onboarding and ongoing development programs that keep our support team sharp and confident.
Internal Knowledge Sharing — systems and workflows that capture institutional knowledge, surface best practices, and reduce information silos.
Continuously iterate on programs using performance data, user feedback, and support trends.
Identify and implement AI tools, agents, and automation that increase program quality, reach, and efficiency.
Customer Insights & Analysis
Build systematic programs for collecting, synthesizing, and routing customer feedback and signals from support interactions, training sessions, and community engagement.
Translate insights into actionable recommendations for Marketing, PMM, and CS Leadership.
Surface trends and themes that inform content strategy, messaging, and educational priorities.
Beamer → Userflow Migration Enablement
Own the internal and customer-facing education strategy for the Beamer to Userflow product migration.
Develop structured learning paths, transition guides, and educational resources that reduce friction and accelerate customer adoption of Userflow.
Partner with Marketing, PMM, and CS Leadership to ensure migration messaging is clear, timely, and consistent across all touchpoints.
Build internal training and readiness programs so the support team can confidently guide customers through the transition at scale.
Knowledge Base Strategy & Optimization
Own the strategy, structure, and quality of our customer-facing Knowledge Base.
Drive a consistent cadence of new article creation, updates, and gap-filling tied to support trends and product changes.
Optimize KB content for discoverability and self-service success, directly reducing support burden.
Use KB performance data to surface content opportunities and guide team output.
Reporting & Cross-Functional Collaboration
Own program performance reporting, delivering clear insights on retention impact, case deflection, KB health, and expansion influence.
Partner with Marketing, PMM, Sales, and CS Leadership to align program roadmaps with company and campaign priorities.
Present strategy, insights, and recommendations to senior leadership.
What You Bring
5–8+ years in Customer Success, customer education, enablement, or learning & development within a B2B SaaS environment.
Proven experience managing a customer-facing team while remaining a hands-on program builder and operator.
Experience designing and delivering curriculum or structured educational programs—ideally for technical or product-focused audiences.
Deep familiarity with AI tools, agents, and automation—and genuine excitement about applying them to CS programs and workflows.
Strong program management skills: you can design, build, launch, and iterate on complex programs with multiple stakeholders.
Experience developing customer-facing and internal educational content, training programs, and knowledge resources.
Strong analytical skills and ability to use data to prioritize, improve, and report on program performance.
Excellent communication and writing skills across formats: training content, knowledge articles, executive updates, and strategic recommendations.
Comfort presenting strategy, insights, and program roadmaps to Marketing and senior leadership.
Experience with product migration, onboarding programs, or customer transition initiatives is a strong plus.
Bonus: Familiarity with tools like Userflow, Beamer, or similar product adoption and customer experience platforms.
Bonus: Background in product management, product marketing, or a deep understanding of product adoption principles.
How We'll Measure Success
This role will own and report on the following KPIs:
Customer Retention & Churn
Retention rate improvements attributable to education and enablement programs
Early churn risk reduction tied to onboarding and training program performance
Expansion MRR Influence
Expansion revenue influenced by education-driven feature awareness and adoption
Case Deflection
Support ticket deflection rate attributable to KB, self-serve education, and training resources
Reduction in repeat or preventable support cases
Knowledge Base Performance
KB article views, engagement, and self-service resolution rates
Volume and cadence of new and updated articles shipped per month
KB coverage across priority topics and product areas
PM Academy & Program Effectiveness
Academy enrollment, completion rates, and learner satisfaction scores (customer and internal)
Top-of-funnel impact: Academy-attributed traffic, leads, and brand visibility
Sales enablement usage and effectiveness of Academy as a deal support resource
Training completion rates across customer and internal programs
Volume and impact of customer insights routed to Marketing and PMM
What Success Looks Like in 6 Months
At the 6-month mark, you will have:
Delivered a portfolio of operational AI-powered programs
Programs across customer education, internal training, and knowledge sharing are live and running — not in planning
AI and automation are reducing the manual effort required to maintain and scale program reach, with clear before/after efficiency data
AI and automation also improve the quality of work and services delivered by the team, leading to improved customers outcomes
Performance benchmarks are set, being reported on, and already informing the next iteration
Meaningfully improved Knowledge Base performance and reduced support load
Self-service case deflection is at or above 60%, with a clear model for how you get it higher
Repeat and preventable support tickets are measurably down, and the support team is actively using the KB as a first-line deflection tool — not an afterthought
KB coverage gaps identified at onboarding have been addressed with quality, not just volume
Launched a Product Adoption Academy that customers are actively using
A live curriculum with real paying customer participants, grounded in use cases and adoption frameworks — not just product documentation
Academy participants show measurably better product adoption and lower early churn than non-participants
The Academy is already serving multiple audiences, customers, internal teams, and sales, with a roadmap for what comes next
Owned the Beamer → Userflow migration education strategy with visible retention results
Internal teams entered the migration confident, with readiness programs live before migration scaled
Migration customers who engaged with your programs are retaining at a higher rate
Education-driven migration friction is documented and actively declining
Established yourself as a strategic contributor to the business, the team, and where we're headed
You're bringing ideas to the table, on product, on process, and on how we build a CS organization that's differentiated
The team is better, more aligned, and operating at a higher standard because of how you've shown up
You have a clear point of view on what this function looks like in 2027 and beyond, and leadership is already building on it
