Programmatic Media Specialist

The opportunity

At Valtech (legacy Kin + Carta), we’ve got opportunities to offer you — for learning; for growing; for making world-changing impact; for being a real agent of change. Our global workforce exists to unlock a better way to experience the world, and that all starts with our workplace. We’re proud of:  

• What we do 
• Our values 
• Our workplace 
• The borderless framework we work in 

The ideal Programmatic Media Specialist for Valtech is passionate about experience revolution, innovation, has strategic media planning experience while looking to continually learn, and enjoys sharing expertise. The individual will support the Media Director in translating client business objectives into innovative and effective strategic media plans. This will be an individual contributor role where you will be expected to work with a team of other marketing experts in multiple disciplines including paid and social media, client services, creative, data, and more. Strong verbal and written communication are a must. Experience working in an Agile Scrum development environment, or in a consulting capacity is a plus.

Role responsibilities

Planning & Strategy

• Serve as client-facing programmatic media expert
• Develop strategic media plans across programmatic and direct partners
• Set-up and launch programmatic media campaigns including display, native, CTV, DOOH, video and audio
• Support in planning research including competitive analysis, audience insights, media behaviors and industry trends
• Participate in key client deliverables

Department Operations

• Own digital ad trafficking through Google Campaign Manager. Includes development of placement tags, assigning creative, communicating with internal and external teams for implementation
• Responsible for media invoicing for programmatic vendors including billing reconciliations and actualizations
• Lead programmatic training and development for junior team members
• Collaborate with other agency departments such as creative, strategy, data, and account management as needed

Reporting and Analysis

• Monitor campaign performance and make proactive recommendations
• Support in QA of platform and vendor data
• Collaborate with data and analytics prior, during and after campaign launch to ensure proper tracking is implemented
• Support in development of monthly, quarterly an annual performance insight

 

Minimum qualifications

• At least 2+ years of programmatic experience (agency or client)
• Experience trafficking ads through Google Campaign Manager
• Hands-on working experience with DSPs such as DV360, StackAdapt, The Trade Desk, and direct publisher media buys
• Baseline understanding of floodlight tags, tracking pixels, and measurement implementation

You Are…

• Passionate about media and motivated to keep up with industry trends and emerging platforms
• An innovative problem solver
• Sparked by curiosity and eager to ask questions
• Comfortable multi-tasking and prioritizing
• Detail oriented and organized
• Motivated self-starter and critical thinker

The benefits

This is a Full-Time position in the United States. The salary range offered for this position is 60k-75k annually, depending on experience and location.

Beyond a competitive full compensation package, we pride ourselves on offering you flexibility, career advancement & learning and development. Our benefits are country specific to cater to the needs of our people so your talent partner will be able to run through the benefits for your location on the screening call. 

Your process

After submitting your application, you will hear from a member of our Talent Acquisition team if your skills and experience match the position. Be mindful of recruitment fraud by only replying and engaging with email contacts that end with the '@valtech.com' domain.

We strive to create an inclusive environment for all candidates. If you have any specific requirements or need reasonable adjustments to participate in the application or interview process, please let us know at kincarta-amer.ta.team@valtech.com.

About Valtech 

Valtech, who recently acquired Kin + Carta, is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, our global team of 6,500 professionals in more than 60 offices help brands unlock value in a digitally accelerated world. At the intersection of insights and perspectives, we leverage the power of data, AI, creativity, and technology to achieve experience innovation for many of the world’s best-known organisations, including L’Oreal, NatWest, DWP, P&G, Volkswagen, and US department of Agriculture. 

Valtech will always be recognized not just for the quality of the work we deliver, but for all the amazing people that make it happen. We work to create an equitable workplace that gives people from all backgrounds the support they need to thrive, grow and meet their goals (whatever they may be). At Valtech, we don’t just talk about how to get things done; we transform by doing.