Marketing Lead

Join Variacode's dynamic team and drive innovative marketing strategies that resonate with our audience! We’re looking for a passionate and experienced professional who can develop and execute impactful marketing plans, lead cross-functional projects, manage digital campaigns, and elevate our brand through creative storytelling and data-driven decisions. If you're a strategic thinker with a strong background in SEO, SEM, SMM, and lead generation, along with a proven track record in B2B marketing, we want to hear from you!

Responsibilities:

Marketing Strategy:

• Development and execution of marketing plans aligned with Variacode's objectives.
• Analysis of market trends and consumer behavior.
• Market segmentation and product or service positioning.

Project Management:

• Coordination of advertising campaigns and product promotions.
• Supervision of timelines and budgets for campaigns.
• Ability to work in teams and coordinate with other areas such as sales, design, and product.
• Process-oriented with a strong quality assurance background.

Digital Marketing:

• Knowledge of SEO (Search Engine Optimization), SEM (Search Engine Marketing), and SMM (Social Media Marketing).
• Data analysis and metrics using tools like Google Analytics, Facebook Ads, etc.
• Email marketing strategies, online advertising, content generation, and social media management.
• Content calendar management and planning.

Creativity and Communication:

• Ability to generate creative ideas that connect with the audience.
• Copywriting skills and creation of engaging visual content.
• Effective communication both written and verbal, especially for presentations or negotiations.
• Audiovisual content creation.
• B2B Lead Gen webinar planning and execution.
• Experience creating digital lead magnets and click funnels.
• Expertise in event planning and audience engagement.

Research and Analysis:

• Conducting market research to identify opportunities and threats.
• Competitor analysis and industry trend monitoring.
• Evaluating campaign performance and adjusting strategies based on results.

Public Relations and Brand Management:

• Positioning and strengthening the brand image.
• Coordinating public relations activities and promotional events.
• Managing media channels, journalists, and strategic allies to promote the brand.

Team Management:

• Ability to lead, coach, and motivate teams, fostering a positive and productive work environment.
• Ability to coordinate external contributors and agencies.

Requirements:

• Degree in Marketing, Business Administration, Communication, or related fields.
• Specializations in digital marketing or communication.
• 3-5 years of hands-on experience in lead roles.
• Proficiency in analytics tools, social media management, digital advertising, and project management.
• Lead magnet campaigns experience.
• Advanced English.

X- Factor:

• Ability to think outside the box and launch innovative initiatives that stand out in the industry
• Business acumen and a visionary mindset.
• Ability to create engaging storytelling and value propositions
• Capacity to accurately identify and segment possible ICPs and buyer personas and engage each audience correctly.
• Ability to coordinate SDRs, BDRs, Paid Ads, and Media specialists in comprehensive campaigns.
• Expertise in leveraging non-traditional channels and implementing community selling strategies.