Business Development Representative

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We are seeking a high performing Associate Seller (also referred to as a Business Development Representative) to join our EMEA team. In this role, you’ll leverage a multi-channel prospecting approach and collaborate closely with marketing and sales to uncover opportunities and grow pipeline. You’ll also be supported by a growing suite of AI enabled tools.

The successful incumbent will follow up on inbound marketing qualified leads as well as identify suitable accounts and prospects within their territory to reach out via email, phone and social media positioning the Varicent value propositions; with a view of qualifying and arranging initial meetings and creating new opportunities.

Qualified opportunities have an identified key influencer or decision-maker, identified business pains and an appetite to address them, along with a next step, immediate or deferred.

What You'll Do:

• Generate qualified opportunities through a mix of outbound prospecting (phone, email, social selling) and inbound lead follow-up
• Leverage AI-driven tools to identify buying signals and tailor outreach
• Research target accounts and identify key stakeholders, industry trends, and business needs using both traditional and AI-supported     methods to map stakeholders, uncover pains and align outreach to relevant business priorities
• Conduct initial qualification conversations with prospects, positioning Varicent’s solutions effectively
• Qualify leads using sales methodologies such as MEDDICC
• Collaborate closely with Account Executives and marketing to align messaging and pipeline development strategies
• Maintain accurate and up-to-date information in Salesforce and engagement tools (e.g., Salesloft)
• Continuously refine outreach tactics based on performance metrics and feedback
• Contribute ideas to improve campaign content and team processes

What You'll Bring:

• 1–2 years of experience in a SaaS sales, business development, or SDR/BDR role
• Proven ability to consistently meet or exceed prospecting and meeting booking KPIs
• Strong communication skills, both written and verbal
• Familiarity with tools like Salesforce, Salesloft, LinkedIn Sales Navigator, or similar platforms and curiosity around AI-enabled tools.
• A proactive mindset and desire to learn about Sales Performance Management ,Incentive Compensation and Sales Planning
• Comfortable working in a fast-paced, collaborative environment
• Demonstrated ability to adapt and iterate based on performance insights
• Exposure to MEDDICC or similar sales qualification frameworks
• Experience working with marketing teams to tailoring outbound messaging
• Previous experience in software/SaaS sales targeting enterprise or mid-market clients