Back to jobs
New

Content Optimization Manager

Remote

Velir is an established mid-sized agency with a top-tier portfolio of clients, ranging from the world’s largest non-profits to Fortune 500 brands. As of 2023, Velir acquired Brooklyn Data Company, a premier data and analytics consultancy focused on leadership, process improvement, implementation, and advanced analytics.

At Velir, we believe people are our greatest asset. Our culture is built on a foundation of trust, collaboration, and continued improvement. We strive for excellence in everything we do, embracing challenges as opportunities for growth. Our success is driven by a shared passion for making a positive impact on our customers, our communities and each other. We are a remote first company that offers competitive pay and excellent benefits.

Overview

Velir is seeking a highly skilled and proactive SEO/GEO Manager to join our growing Strategy and Optimization team. This is a pivotal role for a digital strategist who can lead both traditional search optimization and emerging discoverability strategies, including content visibility across generative platforms.

You will report directly to the VP of Digital Strategy and work in close collaboration with other members of the Strategy team. The role combines strategic leadership, hands-on delivery, and team oversight. You will help shape our SEO and GEO offerings, lead key client accounts, and manage contractor-level contributors in this space.

Responsibilities: 

  • Lead and evolve SEO and GEO (Generative Engine Optimization) strategies across multiple client engagements
  • Act as the primary subject matter expert on content discoverability, generative engine visibility, zero-click search, and multimodal optimization
  • Collaborate with internal teams across strategy, data, content, UX, and development to embed SEO and GEO into broader digital solutions
  • Provide direction, mentorship, and oversight for contractor-level SEO/GEO Specialists
  • Conduct and guide technical audits, keyword and topic research, content optimization, and metadata strategies
  • Create and deliver performance insights, strategic roadmaps, and forward-looking opportunities to clients and internal stakeholders
  • Contribute to the evolution of Velir’s service model for SEO and GEO by helping to build playbooks, tools, and repeatable frameworks
  • Stay informed on industry shifts including algorithm updates, platform changes, and trends in AI-driven discoverability

Skills & Qualifications:

  • Minimum of 7 years of experience in SEO with proven success across technical, content, and strategic dimensions
  • Strong understanding of GEO principles, including content optimization for AI-powered platforms and experiences
  • Ability to own complex projects that involve multiple stakeholders and changing priorities
  • Strong verbal and written communication skills with experience presenting to senior clients and internal teams
  • Hands-on experience with platforms such as GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and similar tools
  • Comfortable working closely with cross-functional teams including content strategists, designers, developers, and data analysts
  • Previous experience mentoring or managing SEO team members or contractors
  • Familiarity with enterprise CMS platforms such as Sitecore, Optimizely, Drupal, or Adobe Experience Manager
  • Experience aligning SEO with personalization, experimentation, or conversion rate optimization strategies
  • Working knowledge of structured data, knowledge graphs, and the evolving role of LLMs in content discovery
  • Exposure to performance marketing, content strategy, or analytics frameworks

Why This Role Matters:

SEO is no longer confined to search engines. It now includes discoverability across platforms, devices, and AI experiences. Velir’s clients look to us for strategic guidance on how to remain visible and relevant in this shifting landscape. As the SEO/GEO Manager, you will not only optimize digital experiences but also help define the future of discoverability and organic performance for mission-driven organizations.

Physical Requirements:

  • Frequent sitting at a desk performing work on a computer
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Compensation Range: $100,000 - $120,000 annually

Please note that compensation packages are finalized after the interview process is concluded. We use a competency-based approach to base pay, which means it is based on the competencies and skills demonstrated for this role.

Core Company Values

  • Take the Long View - Ensure the company is built to last
  • Be Courageous - Make the right decisions even when they aren't the easiest decisions
  • Be Genuine - Bring honesty and authenticity to all that you do
  • Work with Focus + Passion - Display purpose and pride in your work and never stop learning

As an equal opportunity employer, we are firmly committing to diversity, equity, and inclusion in our hiring efforts. We recognize that we need team members from all backgrounds and experiences to successfully shape a positive employee experience as well as deliver our product and service solutions. To that end, we actively seek candidates who can bring diverse experiences and backgrounds to our team. We know that complex factors and systemic bias can get in the way of us meeting strong candidates, so please don't hesitate to apply even if you're not 100% sure.

At this time, Velir does not sponsor candidates and unfortunately cannot accept those on OPT or CPT.

 

Create a Job Alert

Interested in building your career at Velir ? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

When you apply to a job on this site, the personal data contained in your application will be collected by The Velir Recruitment Team (“Controller”), which is located at 212 Elm Street, Somerville, MA 02144 and can be contacted by emailing POps@velir.com. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under [either the standard contractual clauses or the Privacy Shield]. 

 

Your personal data will be retained by Controller within Velir as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be corrected or erased, and to request that processing of your personal data be compliant with an EU supervisory authority. 

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Velir ’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.