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Director, Patient Marketing

Brisbane, CA

Vera Therapeutics (Nasdaq: VERA), is a late clinical-stage biotechnology company focused on developing treatments for serious immunological diseases. Vera’s mission is to advance treatments that target the source of immunologic diseases in order to change the standard of care for patients. Vera’s lead product candidate is atacicept, a fusion protein self-administered at home as a subcutaneous once weekly injection that blocks both B-cell Activating Factor (BAFF) and A Proliferation Inducing Ligand (APRIL), which stimulate B cells to produce autoantibodies contributing to certain autoimmune diseases, including IgA nephropathy. Vera is also evaluating the role of atacicept in other immunologic disorders. Additionally, Vera is developing VT-109, a novel, next-generation dual BAFF/APRIL inhibitor in preclinical development, and MAU868, a monoclonal antibody designed to neutralize infection with BK virus, a polyomavirus that can have devastating consequences in certain settings such as kidney transplant. For more information, please visit: www.veratx.com.

 

Our values are the cornerstone of our culture. Our values inspire us every day and guide everything we do—from how we hire great people, to advancing our mission together, to achieving our ultimate goal to improve medical treatment for patients suffering from immunological diseases.

 

Position Summary:

The Director, Patient Marketing will report to the Senior Director, HCP Marketing Lead and will lead the development and execution of Vera’s patient marketing strategy for atacicept in IgA nephropathy (IgAN). This role is responsible for shaping and delivering a compelling patient experience, with a strong emphasis on digital innovation, engagement, and activation. The Director will work cross-functionally to ensure the brand is well-positioned to meet the needs of patients and caregivers, while aligning closely with advocacy partners and access teams to support education, empowerment, and sustained treatment adoption.

Responsibilities:

  • Develop and execute a comprehensive U.S. patient marketing strategy across the product lifecycle, including unbranded disease awareness and branded campaigns
  • Design and implement an integrated digital ecosystem (e.g., websites, search, social, CRM, digital media) that supports education, activation, onboarding, and adherence
  • Develop patient-specific materials, especially for distribution through field teams (e.g., branded patient brochures, treatment initiation kits, and doctor discussion tools)
  • Establish foundational metrics/KPIs for patient engagement pre- and post-launch monitor performance and optimize in real-time
  • Lead patient segmentation and journey mapping efforts to inform content strategy and audience targeting across channels
  • Collaborate with the patient advocacy team to ensure materials reflect patient needs, voices, and lived experiences
  • Partner with market access and HUB teams to build messaging and support tools that address affordability, reimbursement, and treatment continuity
  • Consult and collaborate on development of patient support programs and lead creation of resources that enhance engagement and outcomes
  • Manage agency partners across creative, digital, media, and research functions; ensure timely, high-quality, and compliant execution
  • Align with cross-functional stakeholders, including HCP marketing, medical affairs, commercial operations, and legal/regulatory, to ensure consistency and compliance
  • Monitor performance and optimize campaigns based on analytics, KPIs, and ongoing market insights

Qualifications:

  • Bachelor’s degree required; MBA or advanced degree preferred
  • 8+ years of progressive pharmaceutical or biotech marketing experience, with at least 2 years in patient, consumer, or digital-focused roles
  • Proven success in digital-first patient marketing, including web, social, SEO/SEM, CRM, and paid media strategy
  • Launch experience is strongly preferred; experience in nephrology, rare disease, or specialty biologics is highly preferred
  • Deep understanding of the patient journey, health literacy, and emotional drivers of behavior in chronic or rare disease populations
  • Experience collaborating with advocacy organizations and market access teams to develop aligned messaging and support tools
  • Strong strategic thinking, project management, and cross-functional collaboration skills
  • Demonstrated ability to lead external agencies and manage multiple complex initiatives in a fast-paced environment
  • Familiarity with FDA regulations for patient-facing materials and experience working with legal/regulatory/medical review teams
  • Experience with an accelerated approval launch is valued but not required.

Vera Therapeutics Inc. is an equal-opportunity employer.

Vera Therapeutics is committed to fair and equitable compensation practices and we strive to provide employees with total compensation packages that are market competitive. For this role, the anticipated base pay range is $ - $. The exact base pay offered for this role will depend on various factors, including but not limited to the candidate’s geography, qualifications, skills, and experience.

At Vera, base pay is only one part of your total compensation package. The successful candidate will be eligible for an annual performance incentive bonus, new hire equity, and ongoing performance-based equity. Vera Therapeutics also offers various benefits offerings, including, but not limited to, medical, dental, and vision insurance, 401k match, flexible time off, and a number of paid holidays.

 

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Recruiters and staffing agencies should not contact Vera Therapeutics through this page. All recruitment vendors (search firms, recruitment agencies, and staffing companies) are prohibited from contacting our hiring manager(s), executive team members, or employees.

We require that all recruiters and staffing agencies have a fully executed, formal written agreement on file.

Vera Therapeutics’ receipt or acceptance of an unsolicited resume submitted by a vendor organization to this website or employee does not constitute an actual or implied contract between Vera Therapeutics and such organization and will be considered unsolicited and Vera Therapeutics will not be responsible for related fees.

 

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Recruiters will always contact you using the domain of veratx.com. We will never request payments, ask for financial account information or sensitive information like social security numbers. If you are unsure if a message is from Vera Therapeutics, please email human resources.

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