Senior Manager, Demand Generation – EMEA

About Vercel:

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.

Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.

About the Role:

Vercel is looking for a Sr. Manager, Demand Generation – EMEA to drive regional pipeline creation and execution of integrated campaigns across key markets. This role sits at the intersection of global campaign strategy and regional field execution. You will own the activation and adaptation of Vercel’s global demand generation programs, ensuring they resonate across diverse EMEA markets and deliver measurable revenue impact.The ideal candidate brings experience building and scaling integrated campaigns, partnering closely with sales, and localizing global programs for regional nuances. You’ll combine strategic thinking with operational excellence—leading campaign planning, deployment, and reporting while anticipating risks and proactively solving for scale, quality, and speed-to-market.

If you’re based within a pre-determined commuting distance of one of our offices (London), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.

What You Will Do:

• Campaign Leadership: Adapt and launch global, integrated campaigns for the EMEA region—owning strategy, execution, and measurement across Majors, Commercial, and Startups segments.
• Pipeline Accountability: Partner with sales to ensure demand programs drive qualified pipeline, with clear attribution and reporting against targets.
• Localization & Activation: Translate global plays into regionally relevant programs, ensuring messaging, assets, and offers resonate across EMEA markets. Balance speed to market with localization quality.
• Cross-Functional Partnership: Build strong relationships with global campaigns, field marketing, BDR, product marketing, and partner teams to ensure alignment and on-time delivery.
• Operational Excellence: Define and implement scalable processes for campaign intake, asset production, localization, and reporting. Drive continuous improvement through testing, automation, and analytics.
• Innovation & Experimentation: Pilot new campaign approaches, tools, and tactics tailored to EMEA market dynamics, then scale best practices globally.
• Risk & Resource Management: Anticipate upstream blockers, prioritize resources effectively, and escalate issues to maintain campaign velocity.

 

About You:

• 6+ years of experience in demand generation, campaign management, or field marketing, ideally in B2B SaaS or developer tools.
• Proven ability to deliver pipeline impact through multi-channel campaigns (digital, events, partners, BDR).
• Experience localizing global campaigns across multiple countries and languages.
• Strong data-driven mindset; ability to use analytics tools (Excel, Looker, Tableau, or similar) to inform decisions and optimize programs.
• Track record of influencing cross-functional and senior stakeholders.

 

Bonus If You:

• Have experience designing and executing joint campaigns with cloud, ISV, or agency partners.
• Deep understanding of regional EMEA buyer behaviors and cultural nuances.
• Experience driving operational rigor in high-growth environments.
• Strong program management and communication skills; able to juggle multiple workstreams under tight deadlines.

Benefits:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The London base pay range for this role is £93,000.00 - £139,000.00. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location, and the total package includes benefits and equity-based compensation. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.