Veterinary Marketing and Referral Outreach Coordinator

Veterinary Emergency and Referral Group (VERG) is seeking a Veterinary Marketing and Referral Outreach Coordinator to join our team, playing a vital role in expanding our referral network and enhancing our brand presence. This hybrid role prioritizes developing and maintaining relationships with referring veterinarians while also supporting marketing efforts to attract new clients, and promoting VERG's emergency and specialty medicine services. 

 

VERG is a state-of-the-art 24-hour Emergency Care & Specialty hospital with board-certified doctors in each department. We take pride in our state-of-the-art technology, highly skilled medical team, and our unwavering commitment to the pets and families we serve.

Key Responsibilities

Referral Outreach:

• Relationship Building: Develop and maintain strong relationships with referring veterinarians and practices through regular communication, visits, and meetings.
• Outreach Programs: Implement and manage referral outreach programs and initiatives to drive referrals to VERG.
• Educational Events: Organize and coordinate continuing education (CE) events, lunch-and-learns, and other educational opportunities for referring veterinarians.
• Resource Development: Collaborate with EVG Marketing to create and distribute informational materials and newsletters about VERG’s services, specialties, and referral processes.
• Feedback Management: Collect and manage feedback from referring veterinarians to continuously improve the referral experience.
• Reporting: Track and report on referral sources, patterns, and trends to the Hospital Administrator and Director of Strategic Marketing.

Marketing Support:

• Content Creation: Develop and manage content for various marketing channels, including social media, website, email newsletters, and print materials.
• Social Media Management: Collaborate with EVG Marketing to oversee VERG’s social media profiles, creating engaging posts, responding to comments, and monitoring analytics to track performance.
• Email Marketing: Design and execute email marketing campaigns for both clients and referral communities.
• Event Coordination: Assist in planning and executing promotional events, webinars, and community outreach programs to boost brand awareness.
• Graphic Design: Create visual content using graphic design tools to support marketing campaigns and ensure brand consistency.
• Market Research: Collaborate with EVG Marketing to conduct market research to identify trends, target audiences, and competitive analysis to inform marketing strategies.
• Performance Analysis: Collaborate with EVG Marketing to monitor and analyze the effectiveness of marketing campaigns using tools like Google Analytics and social media insights.
• Collaboration: Attend network-wide marketing strategy meetings, work closely with the Hospital Administrator, Director of Strategic Marketing/Marketing Specialists, other team members/departments to align marketing efforts with overall business goals.

Qualifications:

• Education: Bachelor's degree in marketing, Communications, Veterinary Technology, or a related field.
• Experience: 2+ years of experience in a veterinary or healthcare setting, preferably in a referral coordination or outreach role, and marketing experience.
• Skills: Excellent interpersonal and communication skills, strong organizational abilities, proficiency in CRM software and Microsoft Office Suite, social media platforms, graphic design software (e.g., Adobe Creative Suite), and web analytics.
• Attributes: Proactive, self-motivated, creative, strong attention to detail, and able to build and maintain professional relationships with ease.

Benefits:

• Competitive salary 
• Health, dental, and vision insurance 
• 401K plus match 
• Paid time off and holidays 
• Employee pet care discounts 
• Opportunities for professional development and career growth