Field Marketing Manager, Mexico
Who We Are
Overview
As a Verkada Field Marketing Manager you are an essential part of the Field Marketing and regional field sales organization. You will work closely with local sales and the marketing team to define focus areas, strategic direction, and demand generation tactics to create pipeline through best-in-class events and trade shows. You will drive and ensure customer engagement, success, and loyalty across your assigned region.
You will be the first locally-based marketer for a fast-growing company in Mexico. As such, you will leverage your experience and expertise to meaningfully scale our marketing presence in the region.
Responsibilities:
- Partner with sales and marketing leadership to create annual and quarterly marketing plans focused on actionable and measurable results aligned to pipeline and bookings targets, quarterly budgets, and overall business goals
- Fully own field marketing in Mexico - Create impactful and scalable field marketing programs to accelerate Verkada’s growth in Mexico
- Curate a slate of local events and trade shows to engage customers and partners on the topic of physical security and achieve aggressive pipeline goals
- Provide data, insights, and supporting engagement on strategic activities to support sales and drive net new pipeline
- Negotiate and manage contracts with vendors, venues, and other partners, ensuring favorable terms and timely deliverables
- Coordinate and facilitate effective communication among cross-functional teams throughout the event process
- Work with the region's local partners to accelerate their customer engagement approach
- Act as the local representative for marketing in your region - must be comfortable with extreme ownership over marketing activities in the region
- Ability to travel up to 50%
Requirements:
- 5+ years of marketing experience in an IT, high-tech, business-to-business, marketing or sales environment
- Proven ability to execute on multiple concurrent events, experienced in trade show event management
- Proven track record filling events to capacity through effective pre/during/post motions in marketing-owned channels (email, social media marketing, etc) and in cooperation with sales / channel
- Leadership mindset - set the example for excellence and rally cross-functional teams to contribute their part to the success of each field event.
- Record of exhibiting a high degree of ownership and autonomy, focus on results and impact.
- Excellent communicator with proven ability to present complex content to a variety of audiences in a clear, engaging manner
- Scrappy, do whatever it takes attitude. Ability to problem-solve with minimal guidance. As comfortable spending a lot as spending very little
- Passion to provide the best, most innovative security solutions to businesses around the world
- Must be in-office when not traveling
Related Skills
- Full professional proficiency in English
- Salesforce.com and Marketo/Hubspot
- Social media platforms, email marketing, and monitoring tools
- Ability to understand business measurement, sales process and pipeline mechanics
- Experience working with channel and strategic partners to plan and execute on programs that achieve excellent results is a plus
Verkada Is An Equal Opportunity Employer
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
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