Technical Marketing Operations Manager

San Mateo, CA United States

Who We Are

Verkada is a leader in cloud-based B2B physical security. Designed with simplicity in mind, Verkada's six product lines — video security cameras, access control, environmental sensors, alarms, workplace, and intercoms — provide unparalleled building security through an integrated, cloud-based software platform. Over 31,000 organizations, including 92 companies in the Fortune 500, across 93 countries worldwide trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments.
 
Founded in 2016, Verkada has expanded rapidly with 15 offices across three continents and 2,200+ full-time employees.

Who We Are

Verkada is the largest cloud-based B2B physical security platform company in the world.Verkada offers seven product lines — video security cameras, access control, environmental sensors, alarms, visitor management, mailroom management and intercoms — integrated with a single cloud-based software platform. Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.

Overview

Our Marketing team prides itself on using a first principles approach to unlock new ways of scaling revenue. Using operations and engineering to overcome obstacles and scale/automate processes, we experiment where most marketing teams fall short. As a Technical Marketing Operations Manager on the team, you will own the systems and processes that power marketing campaigns and directly accelerate revenue growth.

 

What You’ll Do

Marketing Operations Expert

  • Serve as the operational backbone for 20+ demand generation marketers running multi-region campaigns.
  • Own and optimize lead ingestion, enrichment, routing, and lifecycle management—ensuring sales receives high-quality leads, quickly and efficiently.
  • Champion marketing ops best practices and scale-friendly infrastructure, driving adoption of tools and processes across the organization.
  • Partner cross-functionally with sales, engineering, analytics, and brand to align campaign execution with business goals.

Campaign Execution & Enablement

  • Own everything from day-to-day campaign execution to scaling campaign operations for a fast-growing, multi-region team.
  • Translate campaign requirements into scalable systems workflows, reducing manual steps and eliminating operational friction.
  • Build infrastructure to support campaign performance monitoring, attribution, and insights via automation and reporting tools.
  • Act as the go-to expert for tools like Marketo/Hubspot and Salesforce—supporting program setup, lead flows, integrations, and field mappings.

Technical Responsibilities

  • Design and maintain ETL pipelines to support real-time campaign logic, reporting, and data quality initiatives using SQL, Python, and other tools.
  • Build scalable automations and integrations across MarTech tools using Workato, AWS, Retool, APIs, and more.
  • Manage complex workflows and integrations for webinars, demos, and intent-triggered campaigns.
  • Monitor lead flow and pipeline health using BI tools (e.g. Looker) to identify issues and drive campaign optimizations.

What We’re Looking For

  • 4+ years in Marketing, Sales, or Revenue Operations, ideally in a high-growth B2B SaaS environment.
  • Hands-on experience with Marketo (or HubSpot) and Salesforce—including building automations, integrations, and managing lifecycle flows.
  • Expertise in marketing infrastructure, including web form ingestion, API-based lead capture, enrichment tools (e.g. Clearbit), and real-time follow-up logic.
  • Advanced SQL skills and working knowledge of Python; experienced in building or maintaining data pipelines and ETL processes.
  • Strong experience with automation/integration platforms (e.g. Zapier, Workato, Retool, AWS Lambda).
  • Process-oriented mindset with experience managing campaign ops at scale.
  • Excellent communication and documentation skills—you can explain complex systems clearly to both technical and non-technical stakeholders.
  • Entrepreneurial mentality with a drive to experiment, iterate, and extract the most yield out of the funnel.
  • 0 Inbox mentality — you proactively solve problems before they become bottlenecks.

Additional Information

  • You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

Estimated Annual Pay Range

$140,000 - $185,000 USD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

Your application will be handled in accordance with our Candidate Privacy Policy. 

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