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Product Marketing Manager

Lexington, South Carolina, United States

The Company 

Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we’ve been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes.

Our teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, you’ll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you’re passionate about making a meaningful difference, we’d love to hear from you.

The Role

The Product Marketing Manager involves defining product positioning and messaging to ensure consistency across campaigns and sales tools while collaborating with various teams to align marketing strategies with business objectives. It includes managing and creating marketing campaigns across multiple channels using account-based and traditional strategies, as well as developing solution-specific content and maintaining corporate branding. The position also requires monitoring campaign performance, reporting on KPIs and ROI efforts, becoming a subject matter expert on assigned products and researching industry and marketing trends. 

This is a hybrid role working out of our Lexington, South Carolina office.

What You'll Do

  • Define product positioning and messaging that resonate with the target audience and ensure consistency across campaigns and sales enablement tools  
  • Collaborate with cross-functional teams, including, but not limited to, Product, Sales, Events and Operations, to align marketing strategies with business objectives 
  • Create and manage marketing campaigns across various channels to drive demand generation leveraging account-based marketing strategies along with traditional tactics  
  • Manage and create solution-specific content, including sales enablement materials, gated content, presentations and other collateral 
  • Maintain consistent corporate branding throughout all touchpoints, promotional materials, events and customer communications  
  • Monitor the performance of campaigns and provide reporting, insights and recommendations to continually optimize and improve results 
  • Research and monitor industry trends, presentations and other communications as needed 
  • Become a subject matter expert in all products you are assigned 
  • Partner with the sales enablement team to empower our sales and customer success team with playbooks, customer stories and competitive positioning 
  • Continue to develop professionally to stay current with marketing trends and software advancements 

What You Bring

  • Three-five years of experience in product marketing with a track record of helping successfully launch campaigns 
  • Strong understanding of demand generation with a track record of owning campaigns from concept to impact  
  • Attention to detail and demonstrated ability to manage multiple projects simultaneously  
  • Storyteller with outstanding verbal and written communication skills with an ability to understand and communicate complex concepts 
  • Excellent interpersonal skills, with the ability to build relationships and collaborate effectively with stakeholders at all levels 
  • Strong evidence of critical and strategic thinking and execution  
  • A self-starter and strong problem solver with a 'can-do' attitude 
  • Knowledge of digital marketing trends and tools, including social media, paid advertising, content marketing and analytics 
  • Experience in B2B marketing and technology preferred, public safety industry experience is a plus  
  • Proficient in Microsoft Office Suite, CRM and CMS software (Adobe Creative Suite is a bonus) 

Equal Opportunity 

Versaterm is committed to building and supporting inclusion, diversity, and equity, and sustaining a barrier-free environment. Accommodations are available, on request, throughout all aspects of the selection process. These principles apply to the terms and conditions of employment at Versaterm. For detailed information on our accessibility policies, please contact info@versaterm.com. 

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