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Director of Product Marketing

San Francisco, CA

Location: San Francisco preferred, open to remote for exceptional candidates

What is Verse? 

Climate change, policy pressures, and energy market volatility are driving companies across all industries to announce emissions reduction commitments. Despite these commitments, direct renewable energy purchases are currently only accessible to a small handful of the world’s largest companies. Verse was created to solve this problem.

Verse’s mission is to make the case for clean energy irrefutable. Our software platform, Aria, is the first to leverage AI to help companies reduce their energy costs and emissions. By supporting customers at every stage of their decarbonization journey, Verse helps scale and accelerate corporate decarbonization.

The Role

As the Director of Product Marketing, you will report directly to the Chief Commercial Officer and play a pivotal role in shaping how we communicate our platform's value to the world, driving our growth at a critical moment in the clean energy transition. You’ll craft compelling messaging, develop go-to-market strategies, and empower our sales team to win enterprise customers looking to reduce their energy costs and emissions. This is a unique opportunity to lead the product marketing function from the ground up, influence the direction of a fast-growing Series A company, and help some of the world’s largest organizations tackle a ubiquitous challenge: achieving sustainability goals while saving money. If you're passionate about making a real-world impact and thrive in a collaborative, mission-driven environment, this role offers the perfect blend of strategic leadership and hands-on execution.

Key Responsibilities

  • Market Positioning & Messaging: Develop and refine compelling product positioning and messaging that highlights the unique value proposition of our enterprise energy management platform..
  • Go-to-Market Strategy: Own the go-to-market (GTM) strategy for product launches, collaborating with product management, sales, and marketing to ensure successful execution.
  • Customer Insights: Conduct market research and gather customer insights to inform product development, positioning, and sales strategies.
  • Sales Enablement: Create sales tools and collateral, such as presentations, case studies, and product training, to enable the sales team to communicate value effectively to enterprise customers.
  • Competitive Analysis: Monitor the competitive landscape, identifying opportunities to differentiate our offerings and maintain market leadership.
  • Demand Generation Support: Collaborate with the demand generation team to develop campaigns that drive awareness, engagement, and pipeline growth.
  • Metrics & Reporting: Define and track key performance metrics to measure the effectiveness of product marketing initiatives and inform future strategies.

What We’re Looking For (Minimum Qualifications)

  • Experience: 5+ years in product marketing, with at least 2 years in a leadership role. 
  • Strategic Thinker: Ability to translate complex product features into clear, customer-focused value propositions.
  • Customer-Centric: Proven ability to understand and articulate customer needs and translate them into actionable marketing strategies.
  • Collaborative Leader: Demonstrated success in working cross-functionally with product, sales, and marketing teams to achieve business goals.
  • Exceptional Communicator: Strong written and verbal communication skills, with the ability to present confidently to both internal teams and external audiences.
  • Analytical Skills: Proficiency in using data to inform decision-making and measure success.

What Will Make You Standout (Preferred Qualifications)

Experience in enterprise SaaS product marketing is required, experience in energy markets is preferred.

  • Knowledge of the clean energy or corporate sustainability space is a strong plus, though not required.

What makes Verse a great place to work? 

Lead with Empathy: We lift each other up with humility and kindness, always putting colleagues and customers first
Be Honest & Transparent: We prioritize effective communication to build trust with our team, customers, and stakeholders
Move with Balance & Precision: We believe speed and perseverance must be accompanied by thoughtfulness and reflection
Leave the World a Better Place: We are passionate about our mission, and we strive to create a sustainable world for future generations

Benefits and Employee Perks 

  • Competitive compensation and equity grant at a high-growth start up 
  • Comprehensive benefits package including medical, dental and vision insurance, and 401k 
  • Flexible hours and unlimited PTO 
  • Diverse and inclusive working environment 

Verse is an equal opportunity employer. All applicants and employees are considered for hire, promotion, and compensation without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, marital or familial status.

 

 

 

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