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Senior Manager, Demand Generation

San Francisco, CA

Location: San Francisco preferred, open to remote for exceptional candidates

What is Verse? 

Organizations today are under growing pressure to navigate the transition to clean energy — not just to meet sustainability goals, but to manage risk, control costs, and build long-term resilience. Yet the complexity of energy markets and a lack of accessible tools have made it difficult for most companies to take meaningful action. Verse was created to change that.

Our mission is to make the case for clean energy irrefutable. Through our AI-powered platform, Aria, we help organizations plan, procure, and operate clean energy to achieve their financial and sustainability goals. Verse transforms clean energy ambition into action — giving businesses the clarity and confidence to lead in a rapidly evolving energy landscape.

The Role

As the Senior Manager of Demand Generation, you will own pipeline-driving programs across the full funnel. You’ll collaborate closely with Sales, Marketing, Product and external partners to design and execute multi-channel campaigns that convert target accounts and nurture prospects into opportunities. This role is highly cross-functional and results-driven, with a strong focus on aligning marketing initiatives to sales priorities.

Key Responsibilities

  • Business Development Representative (BDR) Outbound Strategy: Develop and support targeted outbound playbooks, messaging, and content to drive meetings and pipeline from high-value accounts.
  • Account-Based Marketing (ABM): Lead targeted campaigns aligned to priority accounts, including direct mail, custom content, virtual and in-person events, digital ads, and more.
  • Webinars & Events: Plan and execute owned and sponsored webinars, and coordinate with Sales on strategic field events to support both new logo acquisition and customer expansion.
  • Media & Partner Campaigns: Manage relationships with industry media partners to deliver sponsored content, co-branded campaigns, and event promotions that reach and influence key audiences.
  • Email Nurture Programs: Build segmented nurture tracks for cold prospects, warm leads, and MQL re-engagement to maintain momentum and accelerate deal velocity.
  • Digital Campaigns: Drive paid and organic digital strategies, including search, social, and remarketing campaigns, to generate and capture demand.
  • Website & SEO Management: Own website performance, UX improvements, and content strategy in partnership with internal and external teams. Optimize for SEO to improve rankings, traffic, and lead conversion.

What We’re Looking For (Minimum Qualifications)

  • Experience: 5+ years in demand generation 
  • Strategic Thinker: Proven ability to develop and execute data-driven, multi-channel demand generation strategies that align with business objectives and drive measurable pipeline growth.
  • Customer-Centric: Deep understanding of buyer personas and customer journeys, with a track record of creating campaigns that resonate with target audiences and deliver value at every stage of the funnel.
  • Collaborative Leader: Demonstrated success in working cross-functionally with product, sales, and marketing teams to achieve business goals.
  • Exceptional Communicator: Strong written and verbal communication skills, with the ability to present confidently to both internal teams and external audiences.
  • Analytical Skills: Proficiency in using data to inform decision-making and measure success.

What Will Make You Standout (Preferred Qualifications)

  • Knowledge of the clean energy or corporate sustainability space is a plus, though not required.

What makes Verse a great place to work? 

Lead with Empathy: We lift each other up with humility and kindness, always putting colleagues and customers first
Be Honest & Transparent: We prioritize effective communication to build trust with our team, customers, and stakeholders
Move with Balance & Precision: We believe speed and perseverance must be accompanied by thoughtfulness and reflection
Leave the World a Better Place: We are passionate about our mission, and we strive to create a sustainable world for future generations

Base Pay Range

$125,000- $175,000

This is the estimated base salary range for this position, which does not include the value of benefits or a potential equity grant. A wide range of factors are considered in making compensation decisions, including but not limited to location, skill-sets, market conditions, experience and training, licensure and certifications, and business and organizational needs.

Benefits and Employee Perks 

  • Competitive compensation and equity grant at a high-growth start up 
  • Comprehensive benefits package including medical, dental and vision insurance, and 401k 
  • Flexible hours and unlimited PTO 
  • Diverse and inclusive working environment 

Verse is an equal opportunity employer. All applicants and employees are considered for hire, promotion, and compensation without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, marital or familial status.

 

 

 

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