Senior Marketing Manager

Introduction:

Very Good Ventures is a global consultancy that delivers clients elegant solutions using disruptive technologies. At VGV, we believe that building very good technology starts with a culture of excellence, collaboration, humility, and openness – and of course, have a very good time while doing it.  We place our company values and culture at the forefront of everything we do. 

Rising to prominence as the foremost Flutter experts, VGV is at an exciting stage of growth as we expand our global presence and our range of strategic services. Our mission is to lead the most influential companies through new digital frontiers and improve the relationship between technology and those that create, manage, and experience it. VGV’s client roster spans industries, including Toyota, Google, Dow Jones, JSX, Betterment, and Norwegian Cruise Lines. 

People come to work at VGV to solve challenging problems with the newest technology, alongside some of the best talent in the industry, and in a culture that remains steadfastly dedicated to its employees.

Overview:

As a client-facing Senior Marketing Manager, you will autonomously and collaboratively lead client relationships aimed at increasing customer engagement through lifecycle marketing. You will be a strategic advisor for campaign planning and execution for industry-specific lifecycle, loyalty, transactional and marketing campaigns in platforms like Braze, Amplitude and others. You will build roadmaps and playbooks for customer loyalty and customer engagement initiatives, including audience segmentation best practices, campaign automation maturity and advanced personalization to increase customer retention and LTV. You will build Canvases and campaigns that leverage advanced CRM capabilities, while upholding premium client services and delivery standards.. You will analyze data for insights, trends and recommendations to give clients a cutting-edge over their competition. 

Role Objectives:

1. Build client relationships and deliver value through marketing engagements based on business outcomes, data-driven insights and best-in-class industry standards.
2. Be a proactive contributor to VGV’s marketing practice - growing our market competitiveness as the largest, most advanced and premium agency delivering Braze-focused services.
3. Become an expert in cross-functional digital experiences for your client - bringing together small, mighty teams to provide meaningful transformations and kickass customer experiences. 

Key Responsibilities:

• Campaign Planning and Execution: Develop project plans, campaign roadmaps and window blueprints to guide agile campaign execution. Build and QA Canvases for email, push, in-app messages, SMS, content cards, What’sApp and other owned-channel messages. Analyze integrated marketing campaigns by audience segment and optimize them to drive greater performance against client business goals.
• Client Management: Drive ongoing client success and satisfaction through outstanding communication, transparent scoping of each week of work, flexible partnership, and insights-focused, outcome-driven reporting, recommendations and business reviews. Establish a reputation for excellence through technical and strategic acumen. Collaborate with clients to align their business goals, their technology investment decisions and their engagement strategies across digital.
• Technology Consulting: Lead complex technical integrations and recommendations for CRM, collaborating with CDP and analytics experts where necessary. Prioritize messages for CRM migrations, plan new templates and HTML creation. Act as subject matter expert for multiple channel best-practices, loyalty programs, offer strategies, testing methodologies and the introduction of new technologies when and if it adds tangible value to the client’s customers.
• Marketing Consulting: Act as subject matter expert for advanced, data-driven marketing practices, lifecycle marketing, audience segmentation, personalization and customer loyalty. Provide knowledge on various marketing tools, and trade-offs between cost and benefit. Act as a change-management professional when needed, training teams on how to use their new technology. Demonstrate success driving outcomes through tactics that provide short and long-term value toward retention, RFM principles and customer lifetime value. Derive go-to-market planning for major digital releases, and app store optimization. Utilize creative and design thinking processes to plan creative, technologically advanced campaigns.
• Team Leadership: Both through formal and informal mentorship and management, guide teams to produce their best work, maximize their professional growth and act as a coach to help teams function as more than the sum of their parts. Create psychological safety and implement best practices to provide ongoing feedback and to optimize team processes to ensure work is fun, rewarding and high-quality, with enough challenge and autonomy for everyone to grow.
• VGV Growth and  Development: Great culture requires everyone to contribute daily. As a growing brand and one committed to being a great place to work, enthusiastically contribute to the development and articulation of team best practices, processes and ways of working. Share knowledge and materials. Help answer questions and mentor each other through challenges. Contribute to team needs. See something that you can make better and help to improve it.

Qualifications:

• Certified in Braze, Amplitude or similar platforms (CRM, CEP, analytics experience)
• Experience planning and executing lifecycle management campaigns with demonstrated customer success
• Experience with audience segmentation measurement, strategy and personalization
• Demonstrated excellence leading clients and teams to be high-performing, data-driven and outcomes-focused
• Willing to travel up to 20% for clients and VGV teams, as needed

Preferred qualifications/Nice to haves:

• Experience in agency working on multiple types of digital growth marketing
• Experience building growth strategies and custom software experiences
• Experience with loyalty programs and platforms
• Nice to Have: Advanced Liquid, Connected Content, HTML and system integration experience (ie, empowering deferred deeplinking; leading a CRM implementation; working in CRM + CDP + Analytics tools)
• Project management, SCRUM experience

Total Rewards:

VGV wants all employees to be supported in their personal and professional development, so we take a comprehensive approach to compensation and benefits. The initial annual base salary for this position is expected to range from $110k - $160k. We benchmark every role based on location and against comparable companies to ensure competitiveness; however, actual compensation is highly dependent on numerous factors such as location, experience, knowledge and skills, qualifications and other job-related factors.

To further support your growth at our company, VGV also offers the following: 

• Subsidized health insurance, dental, and vision coverage
• Flexible PTO and company holidays
• 401k retirement savings plan with matching employer contribution
• 12 -16 weeks universal fully paid family leave
• HSA with employer contribution for those on a high deductible plan
• Potential to earn equity in an early stage high-growth company
• Working with a talented, global team on cutting edge projects with well-known clients 

 

Company Values

• Do our best, professional work.
• Be collaborative partners.
• Scale with standards.
• Always be growing.
• Be very good.

Very Good Ventures is an equal opportunity employer and welcomes applicants from all backgrounds. We are committed to providing a fair and inclusive work environment, free from discrimination and harassment, and promoting diversity in our workforce. We value and celebrate the unique perspectives and contributions of each member of our global workforce, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic. We believe that a diverse and inclusive workforce is essential to our success as a company.