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Chief Marketing Officer

United States

Who is VetEvolve?

VetEvolve is a people-first organization that provides industry know-how and reliable support to veterinary teams, enabling them to deliver exceptional patient care. We focus on creating a genuine, supportive, people-focused environment that prioritizes each individual to ensure they are achieving their career goals and are fulfilled personally, professionally, and financially. Our culture is driven by the core values Serve, Evolve, and Trust, and every day our mission is to make things better for veterinary professionals. Hear why our veterinarians are "Happy Here" on our videos page!

 

The Opportunity

We’re a fast-growing, PE-backed veterinary organization focused on acquiring and elevating high-quality, locally branded veterinary practices across the country. As we scale, we’re seeking a hands-on, field-focused marketing leader to build and lead a marketing function that strengthens our parent brand, supports local hospital growth, and drives recruitment and partnership expansion — all while staying deeply rooted in the realities of community-based veterinary care.

This is not a traditional brand marketing role. We’re building a distributed, repeatable marketing engine that empowers local practices to thrive — preserving their identity while benefiting from centralized scale and support. Your work will directly impact client acquisition, patient care awareness, referral growth, and veterinary team engagement.

What You’ll Own

Strategic Leadership

  • Develop and execute a company-wide marketing strategy aligned with key growth objectives: brand awareness, practice acquisition, and consumer demand generation.

  • Define a marketing roadmap that supports onboarding, regional expansion, and service line development.

  • Serve as the voice of the customer to inform strategy across operations, service delivery, and client engagement.

Field & Practice Marketing

  • Build and scale a local marketing playbook for both new and existing hospitals.

  • Create templated, repeatable marketing programs to drive post-acquisition growth.

  • Manage tools, templates, vendor relationships, and campaigns that support local client acquisition, retention, and reputation.

  • Oversee systems for review management, referral marketing, and geo-targeted paid media.

Digital & Performance Marketing

  • Lead strategy and execution across digital channels (Google Ads, Facebook, SEO, online reputation platforms).

  • Build a scalable, multi-channel lead generation engine to drive awareness, engagement, and appointments across clinics.

  • Partner with IT to evolve our marketing tech stack, including website, CRM, and analytics capabilities.

  • Define campaign performance metrics and deliver insights on conversion rates, CAC, and LTV — focused on learning and iteration over perfection.

Talent Attraction & Employer Brand

  • Partner with HR and TA to develop recruitment marketing strategies that enhance visibility and differentiation of our hospitals.

  • Create employer brand assets and campaigns that appeal to veterinarians and techs at both the regional and local level.

  • Support M&A with marketing due diligence and integration planning.

  • Lead brand architecture and positioning across the enterprise.

  • Oversee internal and external communications, public relations, social media, and community engagement to ensure a unified brand voice and identity.

Marketing Operations

  • Build and lead a nimble team (internal and external) that can scale with growth.

  • Define KPIs and learning loops to optimize performance — even in a data-light environment.

  • Own the marketing onboarding process for new practices, ensuring clarity on timing, tactics, and early success metrics.

Team Leadership & Collaboration

  • Recruit, manage, and mentor a high-performing marketing team.

  • Collaborate closely with senior leaders across Operations, M&A, HR, and Finance to align marketing with company-wide priorities.

  • Manage marketing budgets, agencies, vendors, and performance analytics.

Who You Are

Qualifications

  • 10+ years in marketing leadership roles, preferably in field marketing, multi-location, or service-driven businesses (healthcare, retail, franchises, or similar).

  • Proven success building marketing functions from the ground up in high-growth or startup environments.

  • Comprehensive experience in digital marketing, CRM platforms, and marketing analytics.

  • Demonstrated success developing and executing marketing strategies across multi-location healthcare or veterinary service organizations, balancing local market needs with enterprise-level consistency.

  • Deep experience building scalable post-acquisition marketing integration frameworks that accelerate time-to-value and maintain hospital identity during transition.

  • Proven ability to partner cross-functionally with internal teams and M&A to support due diligence, onboarding, and early-stage growth initiatives across a distributed clinical footprint.

  • Skilled in building and managing lean internal teams and strong agency/vendor partnerships.

  • Strong leadership, strategic thinking, communication, and executive presence.

  • Exposure to veterinary, healthcare, or medical services marketing preferred but not required.

  • A passion for animals and a commitment to elevating veterinary care.

What Success Looks Like

  • Every hospital has a reliable, repeatable local marketing toolkit that drives appointments and online reviews.

  • Marketing accelerates, rather than slows, onboarding and post-close growth.

  • Veterinary professionals know and respect our brand — and see what makes our hospitals a great place to work.

  • Client volume and reputation metrics stabilize or improve across the portfolio.

  • Marketing is seen as a trusted, high-impact partner to Operations, HR, and Practice Leaders.

Why Join Us

  • Mission-driven culture with a deep commitment to local veterinary medicine.

  • Backed by experienced, values-aligned private equity partners focused on long-term, sustainable growth.

  • High-impact, executive-level role shaping the company’s future.

  • Rare opportunity to build a marketing function from scratch — with the autonomy to lead and the resources to execute.

 

Ready to Learn More?

We look forward to learning about your unique priorities and goals and working together with our local hospital teams to support you.

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