Senior Performance Marketing Specialist

Senior Performance Marketing Specialist

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games. 

We have an exciting opportunity within our Programmatic team. We are currently looking for a Senior Performance Marketing Specialist to join the team in Sydney. 

The Senior Performance Marketing Specialist will architect and manage high-performing digital campaigns across Programmatic. By bridging the gap between technical execution and strategic planning, this role leads the programmatic execution in campaign creation, real-time optimisation, and comprehensive reporting. The primary focus is to elevate product performance through data-led testing frameworks and expert management of programmatic marketing spend.

 Key responsibilities will include:

• Execute end-to-end omnichannel campaigns across self-service and managed DSPs to deliver acquisitions & retention on target
• Manage daily budget allocations, bid strategies and cross-exchange pacing to maximise ROAS and optimise total programmatic spend across multiple brands
• Lead real-time campaign adjustments (brand & acquisition), including site-list pruning, PMP deal health checks and frequency capping to ensure optimal efficiency 
• Own and steer external relationships with key DSP partners, agencies, media & data vendors and  solutions technology to scale efforts and test emerging channels   
• Cross-functional liaison, collaborating with internal stakeholders (paid media, product, data & analytics and customer engagement) to align with acquisition and brand goals and minimise disruption
• Serve as the programmatic expert, translating complex auction data into actional growth insights for all our brands
• Lead the creation and evolution of data-driven persona frameworks that categorise players based on their motivations, playing styles and risk of churn
• Implement a testing roadmap to validate persona hypothesis, using programmatic feedback loops to refine segment definitions and improve LTV
• Cross-functional alignment across Paid Media, Product & Customer Engagement (CRM) teams to ensure consistent user experience from ad click to in-game experience

What you will bring to the role:

• 3+ years’ experience in Acquisition/Performance Marketing with a focus on Programmatic.
• Experience in competitive, performance driven environments with a track record of success (eg. CPA & Ad spend efficiency).
• Demonstrated digital media experience in the ad tech industry, ad serving and ad management technologies.
• Working knowledge of DSP platforms: TTD, Amazon, DV360, Adobe, Xandr, Mediamath and more.
• Good understanding of Adserving & MMP tools: CM360, Flashtalking, Appsflyer, Firebase, AdForm is required. 
• Good understanding of Analytical tools: AAS, GA4, DoubleVerify, IAS is required.
• Good understanding of CDPs & DMPs is required.
• Advance experience with Microsoft Office - particularly PowerPoint & Excel.

About VGW

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.

With high-quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America.

As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes.

At VGW, one of our core values is "our players come first". This means always striving to deliver a safe, responsible and positive player experience.

Why VGW?

At VGW, we’re more than just a team. We’re a diverse and inclusive group of individuals, each playing a vital role in our success.

Our core values are clear and strong; we win together, do what’s right, put our players first and are powered by passion.

We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career. We’re also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.  

It’s our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we’ll achieve remarkable things. 

If you want to join a team that does things differently, apply today - we look forward to seeing what you can bring to our team.

Find out more at www.vgw.co

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