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Principal Product Designer, On-Demand Transit Apps

New York, New York

Via is a global leader in smart transportation, using technology to revolutionize mobility worldwide. Our impact ranges from transforming individual daily commutes to reducing humanity's collective environmental footprint—we're driven by ambitious goals. This is an opportunity to join a core team that's reshaping how mobility operates.

We are looking for a Senior Product Designer for Via’s Rider and Driver apps who can build delightful experiences for our transit users across all geographies where Via operates and the drivers who operate them, all with an eye towards best-in-class and equitable transit design. You will be joining Via at a time of rapid growth,  impacting tens of thousands of riders per day especially those from low-income communities. This is an opportunity to shape the next generation of the mobility apps that Riders and drivers use multiple times a week, provide intuitive and delightful experiences all while keeping our promise to our public sector customers on bettering the transit network as a whole. This includes combining various modes, thoughtfully integrating into existing public transport and translating that experience across users from our public sector customers to riders and drivers. The role is one of thought leadership combined with a pragmatic eye towards building and shipping products that delight our customers.

What you'll do: 

  • Lead design vision and strategy for the next-generation of the Rider app - one that scales up to larger geographic areas, supports complex multi-provider offerings and diverse personas and similarly for the driver app to scale to use cases for sensitive populations.
  • Create a delightful experience for the user from App signup to booking transit to taking a ride.
  • Build robust features that enable scaled set up for large services with varied policies on travel, payments, communications etc.
  • Build an excellent communications platform for riders from sign up to bookings to reminders and do it all with an eye towards timeliness, relevance and cost.
  • Bring “network thinking” to bear and reflect the perfect experience as the rider interacts with other personas such as caregivers, drivers and transit personnel.
  • Build inclusively for all customers with Accessibility as a driving principle for each build.
  • Ascertain value vs. cost of each requirement and help scope/descope requirements as needed

What we are looking for:

  • 5-7 years of experience in digital product design, with a strong portfolio showcasing your expertise in leading design projects from concept to launch.
  • Bachelor’s or Master’s degree in Design, HCI, or a related field, or equivalent practical experience.
  • Excellent communication and presentation skills, capable of articulating design decisions and rationale clearly.
  • Craftsmanship - You have a high bar for craft and quality in your work
  • Experienced in working with complex systems and possesses a systems thinking mindset
  • Able to take ownership, work independently & be accountable for your work.
  • Can-do approach, great social skills, and a team player who can thrive in a fast-paced environment.
  • Proficient with Figma, and high-fidelity prototyping tool. 
  • Experience in motion and interaction design (advantage)
  • Passionate about the opportunity to help shape and improve the future of smart transportation.

Compensation and Benefits

  • Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
  • Salary Range: $140,000-$185,000
  • We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching

Founded in 2012, Via pioneered the TransitTech category by using new technologies to develop public mobility systems — optimizing networks of buses, shuttles, wheelchair accessible vehicles, school buses, autonomous vehicles, and electric vehicles around the globe. 

Building the world's most efficient, equitable, and sustainable transportation network for all passengers — including those with limited mobility, those without smartphones, and unbanked populations — Via works with its partners to lower the costs of public transit while providing transportation options that rival the convenience of a personal car while reducing environmental impact. 

At the intersection of transportation and technology, Via is a visionary market leader that combines software innovation with sophisticated service design and operational expertise to fundamentally improve the way the world moves, providing technology in 650 communities and more than 35 countries and counting.

We are dedicated to building a diverse, inclusive and authentic workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. All backgrounds, identities, and voices are welcomed and celebrated at Via.

Ready to join the ride?

Via is an equal opportunity employer.

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