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Event Marketing Associate

New York City

Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals.

As an Event Marketing Associate, you’ll play a key role in executing Via’s event and field marketing strategy, ensuring the seamless delivery of global events, webinars, and conferences. You’ll be responsible for managing event logistics, optimizing CRM data, and identifying opportunities to enhance our industry presence and drive engagement. Your efforts will directly contribute to the team’s demand generation strategy and help build strong relationships with Via partners worldwide.

As part of the Partner Marketing team, you'll collaborate with teams across demand generation, sales, and content to streamline operations and ensure every event and outreach initiative is executed flawlessly. Your success will be measured by the efficiency of event delivery, the quality of data management, and the overall impact of Via’s event marketing efforts on our business goals.

What You'll Do:

  • Manage event logistics – coordinate booth registrations, swag, shipping, and logistics for trade shows, conferences, and brand activations.
  • Optimize lead management – scrub, format, and upload contact lists; ensure accurate CRM and campaign tracking in Salesforce and Hubspot.
  • Research industry opportunities – identify relevant conferences, speaking engagements, awards, and partnership opportunities to boost Via’s presence in the field.
  • Support strategic event planning – assist in venue research, vendor coordination, and execution of large-scale events like summits and workshops.
  • Leverage data for insights – track event performance, analyze engagement, and refine strategies for future activations.

Who You Are:

  • Minimum of 1-2 years of event experience – you’ve planned and executed events, and bonus points if you’ve coordinated tradeshows. 
  • A detail-oriented organizer – you excel at keeping track of logistics, deadlines, and materials to ensure smooth event execution. You love being ahead of every deadline.
  • A proactive problem solver – you anticipate challenges and take initiative to address them before they become roadblocks.
  • A data-driven marketer – you understand the importance of clean, structured data for effective event outreach and reporting.
  • A strong communicator – whether it’s coordinating with vendors, collaborating with sales, or drafting speaking proposals, you communicate clearly and professionally.
  • An adaptable team player – you thrive in a fast-paced environment and are comfortable shifting priorities as needed.
  • An excellent prioritizer – you know how to manage time and resources efficiently, ensuring the highest-impact projects get the attention they deserve without sacrificing quality.

Compensation and Benefits:

  • Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
  • Salary Range: $65,000 - $85,000 per year
  • We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.

We’re Via, and we build technology that changes the way the world moves. We’re driven by a simple mission: to create modern and efficient public transportation systems that provide far greater access to jobs, healthcare, and education. With our best in class suite of products, we make transit thrive. 

Our teams of world-class engineers, data-scientists, product managers, operations specialists, marketers, transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012, Via builds solutions to digitize, automate, and enable data-driven decision making for entire transportation networks; fixed-route buses, microtransit, paratransit, school buses, autonomous vehicles, and more. 

If you’re excited to be at the forefront of modernizing the future of transportation, are up for solving tough problems, and willing to become/already are a transit nerd, we are the place for you. Even if your past experience doesn’t align perfectly with every qualification in the job description for this role, we encourage you to apply. You may be just the right candidate for this or other opportunities. 

Ready to join the ride?

Via is an equal opportunity employer.

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