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Content Marketing Associate Principal

New York City

Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals.

We are seeking a seasoned, strategic, and innovative Content Marketing Associate Principal to architect and execute Via's thought leadership and content marketing strategy. This is a high-impact role where you will tell engaging stories across Via’s audiences, including buyers, influencers, investors, and the press. You will be responsible for generating and then implementing ideas that shape the category, define Via’s position, and influence business growth.

The ideal candidate is excited to dig into the business - to understand the riders who benefit from access to transit, the economies that are shaped because residents can get to work, school, and healthcare appointments, and the technology that is transforming how governments operate.

What You'll Do:

  • Narrative architecture: Partner directly with Executive Leadership, Sales, Product, and Policy teams to identify and develop narrative themes that capture Via’s vision, translating complex technology and public policy concepts into compelling, accessible stories. 
  • Content strategy: Help define and execute Via’s global content strategy and editorial calendar including blog posts, white papers, executive-level presentations, video scripts, press releases, etc. 
  • Content creation: Craft the right content for the right audience through the right channel in order to maximize impact and make the best use of resources. 
  • Editorial guidance. Establish standards and guidelines, and mentor team members to produce high-quality content in the Via voice. 
  • Performance & impact: Establish key performance indicators (KPIs) for content, tying performance directly to engagement and positive sentiment.

Who You Are:

  • Minimum of 4+ years of progressive experience in content strategy, thought leadership, or content marketing.
  • A world-class writer and editor with a strong portfolio that demonstrates the ability to flex to meet the audience - creating both long-form, authoritative content (e.g., white papers, research reports, policy briefs), and short form blog posts, press releases, and scripts.
  • Demonstrated experience translating complex data, product roadmaps, or technical/policy concepts into clear, persuasive, and interesting narratives for an executive audience.
  • Proven ability to operate strategically, influence stakeholders at all levels, and manage a multi-channel content program that drives measurable business outcomes.
  • Expertise in SEO, content performance measurement (Google Analytics, etc.), and mapping content to the customer journey.
  • Highly resourceful, autonomous, and capable of operating as a content leader in a dynamic, fast-paced global organization.
  • An intuitive collaborator who excels at unifying stakeholders around a common content strategy, balancing global consistency with local relevance. 
  • A mentor and coach who elevates the writing output across the team, brings out the best in others, and thrives developing talent.

Compensation and Benefits:

  • Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
  • Salary Range: $85,000 - $115,000 per year
  • We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.

We’re Via, and we build technology that changes the way the world moves. We’re driven by a simple mission: to create modern and efficient public transportation systems that provide far greater access to jobs, healthcare, and education. With our best in class suite of products, we make transit thrive. 

Our teams of world-class engineers, data-scientists, product managers, operations specialists, marketers, transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012, Via builds solutions to digitize, automate, and enable data-driven decision making for entire transportation networks; fixed-route buses, microtransit, paratransit, school buses, autonomous vehicles, and more. 

If you’re excited to be at the forefront of modernizing the future of transportation, are up for solving tough problems, and willing to become/already are a transit nerd, we are the place for you. Even if your past experience doesn’t align perfectly with every qualification in the job description for this role, we encourage you to apply. You may be just the right candidate for this or other opportunities. 

Ready to join the ride?

Via is an equal opportunity employer.

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