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Digital Content Associate Principal

New York City

Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals.

We're looking for a sharp, creative Digital Content Associate Principal to join our global Marketing team. In this critical role, you will own the strategy, development, and optimization of content across our primary digital channels, including our website, social media, and ad campaigns. You will be responsible for the content that communicates our global impact, technology breakthroughs, and thought leadership on LinkedIn, Twitter/X, and other social platforms. Additionally, you will be the primary voice behind Via’s website, working closely across marketing and sales to ensure the site is engaging for our key audiences. And you will work across teams to concept new ad campaigns, bringing creativity and new thinking to our paid media efforts.  

You won't just be writing—you'll be strategizing and executing the digital presence that fuels our reputation, supports our growth, and showcases our category leadership. This role is perfect for a writer who can translate complex, mission-driven work into compelling and shareable content.

What You'll Do:

  • Develop and execute strategy: Define and own the overarching digital content strategy that aligns with Via's business goals, product launches, and regional marketing initiatives.
  • Voice and consistency: Maintain and evolve Via's brand voice and editorial guidelines across all digital platforms, ensuring a cohesive and engaging narrative.
  • Content calendar management: Own the end-to-end execution of our social media calendar, including scheduling, publishing, and ensuring content consistency across all channels.
  • Copywriting and curation: Draft and edit engaging, on-brand copy for daily posts across LinkedIn, Twitter/X, and other key platforms, ensuring all messaging aligns with Via’s strategic priorities and voice.
  • Community management: Actively monitor social channels for mentions, news, and relevant conversations. Engage with followers, partners, and the public in a timely, professional, and on-brand manner.
  • Performance tracking: Assist in tracking and reporting on platform key performance indicators (KPIs). Gather data, analyze performance trends, and help generate insights to inform future strategy.
  • Asset coordination: Coordinate with the Design team to manage and organize visual assets (photos, graphics, videos) to ensure timely delivery and proper platform formatting.
  • Research & trends: Stay current on industry news, competitor activity, and platform updates, bringing fresh ideas and best practices to the team.

Who You Are:

  • Minimum of 4 years of experience in social media management, digital marketing, or content strategy for B2B or mission-driven organizations.
  • A proven track record of managing and growing professional B2B audiences across social channels, particularly LinkedIn and Twitter/X and website visitors. 
  • Exceptional writing and editing skills with the ability to quickly craft polished, professional, and engaging copy; ability to experiment with voice and tone to find the right fit. 
  • Fluency in using social media scheduling and analytics tools - you know how to interpret metrics and optimize content accordingly.
  • Highly organized with meticulous attention to detail and a proactive approach to project management.
  • Adept at translating complex technology, policy, or impact-driven work into accessible, engaging, and human-centered content.
  • A self-starter who thrives in a fast-paced, mission-driven work environment.

Compensation and Benefits:

  • Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
  • Salary Range: $85,000 - $115,000 per year
  • We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.

We’re Via, and we build technology that changes the way the world moves. We’re driven by a simple mission: to create modern and efficient public transportation systems that provide far greater access to jobs, healthcare, and education. With our best in class suite of products, we make transit thrive. 

Our teams of world-class engineers, data-scientists, product managers, operations specialists, marketers, transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012, Via builds solutions to digitize, automate, and enable data-driven decision making for entire transportation networks; fixed-route buses, microtransit, paratransit, school buses, autonomous vehicles, and more. 

If you’re excited to be at the forefront of modernizing the future of transportation, are up for solving tough problems, and willing to become/already are a transit nerd, we are the place for you. Even if your past experience doesn’t align perfectly with every qualification in the job description for this role, we encourage you to apply. You may be just the right candidate for this or other opportunities. 

Ready to join the ride?

Via is an equal opportunity employer.

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